Schulte Hospitality Group ยท 1 day ago
Director of Programming, Partnerships & Activations at the Springmaid beach Resort Myrtle Beach South Carolina
Myrtle Beach, SC
Full-time
Onsite
Lead/Staff, Director/Executive
$70K/yr - $80K/yr
5+ years expSchulte Hospitality Group is seeking a dynamic, service-oriented Director of Programming, Partnerships and Activations to join our leadership team at The Ellie Myrtle Beach Resort and the DoubleTree Ocean Front Resort in Myrtle Beach, South Carolina. This role is responsible for developing and executing cultural and entertainment programming strategies to enhance brand awareness and guest experiences.
Business DevelopmentConsultingHospitalityManagement Consulting
Responsibilities
Develop a robust weekly / monthly / annual cultural, entertainment and programming strategy that highlights the best in lifestyle, arts, music, fashion, media, and health + wellness
Develop ROI-generating events that elevate the overall awareness of the Ellie / Doubletree brand and position it as a market leader for programming
Work closely with the General Manager, Director of Sales and Marketing and Director of F&B to propose, align, and execute program concepts and straregy
Foster partnerships with local and national partners to position Ellie / Doubletree as the cultural and entertainment mecca of Myrtle Beach
Leverage expertise and strong local networks in music, art, fashion, media, and wellness to enhance programming and drive business growth
Forge meaningful partnerships with local creative communities to create memorable events and activations for internal and external guests
Build and maintain strong relationships with all hotel departments and F&B outlets to ensure seamless event execution
Establish and expand connections with key speakers, influencers, and companies to secure ongoing support for the programming and cultural strategy
Focus on delivering impactful events that prioritize quality over quantity, while ensuring financial forecasting and control
Monitor industry trends and consistently benchmark our events against competitors, positioning the Ellie / Doubletree as a leader in cultural programming
Amplify and enhance the Ellie / Doubletree brand identity through carefully curated programming efforts
Ensure all programs are delivered within budget and forecast frameworks for revenue and expenses
Lead weekly meetings to review upcoming events, activities, and long-term strategy for the ass
Maintain discretion and confidentiality when addressing ongoing challenges or sensitive matters
Demonstrate an understanding of marketing and public relations practices, ensuring alignment with industry standards
Develop engaging activity schedules for hotel guests and community locals
Coordinate key events with the Marketing team to ensure exceptional guest experiences
Qualification
Required
Bachelor's degree in Arts, Business, Marketing Communications, Event Management, Hospitality, or a related field
Minimum of 3 -5 years of experience in marketing, event programming and management, preferably in hospitality or entertainment environment
Strong understanding of the music, art, fashion, film, and wellness industries, both locally and nationally
Proven success in developing and executing high-impact events
Excellent communication, negotiation, and interpersonal skills
Ability to work effectively under pressure and meet tight deadlines
Creative, innovative thinker with a passion for entertainment, cultural programming and activation strategy
Proficiency in Microsoft Office and Delphi / event management software
Skilled at building and maintaining relationships with internal teams, external vendors, and guests
Energetic, engaging and enthusiastic for creating best-in-class programming!
Must have flexible work hours that may include evenings, weekends, and holidays
Minimum of bachelor's degree in Hotel Administration, Business, or Marketing or equivalent
Minimum of (5) years in programming, event planning or equivalent role within the hospitality industry
Proven track record of developing and executing successful events and activities
Strong negotiation and partnership development skills
Proven interpersonal communication skills for creating lasting partnerships
Benefits
Paid Time Off
Unlimited Referral Bonuses
Growth and Career Opportunities
Hotel Discounts
401K
Health/Dental/Vision Insurance
Short-Term/Long-Term Disability
Flexible Spending Accounts
Health Savings Account
Pet Insurance
Dependent Tuition Benefits
EAP Program
Daily Pay!
Marketplace Discounts at various retailers such as Disney, Apple, AT&T, Verizon and more
Flexible and fun working environment
Company
Schulte Hospitality Group
Schulte Hospitality Group is a premier hospitality management and development company, overseeing a global portfolio of more than 240 hotels, restaurants, and other related hospitality ventures with a team of over 10,000 team members.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kal Patel
Senior Vice President, Hotel Acquisitions and Chief of Staff
Eric Schwartz
Chief Investment Officer
Recent News
2025-09-17
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