Knot · 3 days ago
GTM Associate
New York, NY
Full-time
Onsite
Entry Level
$110K/yr - $140K/yr
2+ years expKnot is a company focused on creating connected merchant and banking experiences, akin to 'Plaid for merchant connectivity.' The GTM Associate will support the Go-to-Market team in executing initiatives, defining processes, and driving operations to enhance revenue in a high-growth startup environment.
Developer APIsFinTech
Responsibilities
Play a key role in executing GTM initiatives such as new product launches, market segmentation, ICP definition, and pricing or packaging updates
Define and document GTM processes, playbooks, and best practices
Drive the day to day operations of the GTM function - process, tooling, workflows etc across sales and marketing
Conduct market, customer, and competitive research to inform GTM decisions
Lead experiments related to messaging, channels, and sales motions
Track pipeline, deal reporting and manage the CRM (Salesforce)
Prepare decks, marketing material and customer communications in support of the sales cycle
Build and maintain dashboards and reports to track GTM performance (pipeline, funnel conversion, win/loss, sales cycle, etc.)
Analyze GTM data to identify trends, bottlenecks, and opportunities for improvement
Partner with leadership to support forecasting, planning, and goal tracking
Qualification
Required
2-3 years in a similar GTM role, working in a high-growth startup environment
Good understanding of GTM metrics such as pipeline coverage, conversion rates, sales cycle length etc
Experience working with a range of GTM tools
Highly ambitious - someone who wants to push the boundaries of their role
AI focus - someone who is always looking for ways to automate workflows, increase performance and output through technology
Benefits
100% medical, dental, and vision insurance coverage for you and your dependents (U.S.)
Unlimited PTO
Parental leave
Beautiful NYC office in the heart of Flatiron
Herman Miller Aeron desk chair
Food (snacks, frequent lunches & often dinner for those working late)
Company
Knot
The merchant connectivity platform. Switch cards-on-file in online merchant accounts.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$13MKey Investors
Nava VenturesGiant Ventures
2024-09-05Series A
2023-08-03Series A· $10M
2021-02-02Seed· $3M
Leadership Team
Rory O'Reilly
CEO and Co-Founder
Recent News
2025-12-13
2025-12-11
Tech in Asia
2025-12-10
Company data provided by crunchbase