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United Way · 3 days ago

Coordinator, Digital Marketing

Orlando, FL

Full-time

Hybrid

Entry Level

2+ years exp

United Way is seeking a Coordinator for their Digital Marketing team, responsible for managing digital communications and marketing strategies. The role includes content creation, SEO, web analytics, and the development of digital assets to ensure brand consistency and alignment with organizational goals.

EducationHealth CareNon Profit

Responsibilities

Assist in managing HFUW's digital communications to support an integrated marketing strategy across online platforms for key audiences

Assist with digital marketing strategies and provide detailed reporting to ensure timely scheduling and alignment with organization strategic goals

Collaborate with other departments to ensure consistent brand representation and to advance Marketing and Communications activities

Ensure content aligns with SEO best practices

Track web analytics using Google Analytics and recommend strategies to improve traffic

Assist with the research, coordination, analysis, and planning of Marketing and Communications initiatives

Write and optimize platform-specific social media content using performance data, audience insights, and current best practices to increase engagement and reach

Monitor social media channels and engage with followers in a timely and professional manner to strengthen brand awareness and organizational presence

Develop in-depth knowledge of Heart of Florida United Way programs, initiatives, events, and experiences

Ensure adherence to all organizational policies and procedures, staying informed about updates

Maintain and provide recommendations for standard operating procedures (SOPs) to ensure accuracy, consistency, and relevance of all Marketing and Communications practices

Maintain client and staff confidentiality and adhere to HIPAA, FIPA, PHI, PII requirements

Provide back-up support to the Marketing and Communications team

Identified as essential, requiring prompt and effective action during critical situations to ensure the safety and well-being of the community

Contribute to overall organizational success by performing other duties and responsibilities as assigned

Qualification

Digital marketing experienceSEO best practicesGoogle AnalyticsAdobe Creative SuiteHTMLCRM database experienceSocial media platformsCustomer service skillsAnalytical skillsCommunication skillsOrganizational skillsProblem-solving skills

Required

Associate degree or equivalent combination of experience and education may be considered in lieu of degree

Two years of digital marketing, social media marketing, or web marketing experience required

Intermediate experience with Microsoft Office and other related technology required

Proficiency in Adobe Creative Suite

Strong knowledge of HTML

Expertise in web design, email marketing, social media platforms, and management tools, including but not limited to Trello, Facebook Business, Meltwater, and Word Press

Demonstrated ability to take initiative, anticipate needs, and proactively address challenges

CRM database experience required

Customer service skills and experience required

Ability to edit, complete, and assemble reports

Attention to detail and accuracy

Excellent analytical skills

Ability to multi-task and work in a fast-paced environment

Ability to work independently with minimal supervision required

Strong communication skills, both written and orally, required

Strong proofreading skills required

Ability to utilize critical thinking and problem-solving skills

Ability to utilize organizational skills effectively