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EXL · 1 day ago

Marketing Account Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$140K/yr - $160K/yr

8+ years exp

EXL is seeking a seasoned Account Manager with omni-channel marketing knowledge and strong digital marketing acumen. The role involves acting as a strategic bridge between clients and internal teams, managing multiple client relationships, and overseeing the execution of high-impact digital and direct mail campaigns.

AnalyticsBankingOutsourcing

Responsibilities

Serve as the primary point of contact for key clients, ensuring their marketing objectives are understood, communicated appropriately to the team and executed on

Develop and maintain strong, trusting relationships with internal and external stakeholders, anticipate client needs and proactively offer strategic guidance across all marketing channels

Work cross-functionally with teams to translate client goals into actionable marketing strategies grounded in data and analytics

Oversee the execution of multi-channel digital campaigns (e.g., paid social, paid search, SEO, display, online video) as well as direct mail in some instances, to ensure alignment with KPIs and business objectives

Contribute to campaign performance reports and Quarterly Business Reviews (QBRs) by collaborating with analytics and media teams to review data and insights. Provide value add based on client goals and opportunities and ensure insights are presented in a clear, compelling manner

Identify growth opportunities within existing accounts and assist in upselling or cross-selling relevant services

Work cross-functionally with media, strategy, analytics, data ops and creative teams to ensure all deliverables meet client expectations and are delivered on time

Develop internal campaign briefs that incorporate the objective, strategy and execution plan, etc and lead kick off calls for new campaigns with required teams

Develop Scopes of Work (SOWs) and lead the contract process working with EXL and client legal teams and managing the process through contract execution

Maintain client financials and complete necessary internal processes to initiate invoices and properly prepare internal documents that inform forecasting

Update internal and client status documents and lead calls providing updates on current and upcoming projects and deliverables

Lead client meetings, presentations, and campaign performance reviews with confidence and clarity

Stay abreast of industry trends, marketing innovations, and analytics technologies

Collaborate with internal team leads to ensure cross team processes and templates are used to further increase efficiency

Qualification

Account managementDigital marketingPerformance marketingGoogle AnalyticsMedia planningAudience segmentationProject management toolsStrategic thinkingCommunication skillsPresentation skillsDetail-orientedOrganizational skills

Required

8-10+ years of account management experience in a marketing or advertising agency, with a strong focus on digital marketing

Understanding of performance marketing, media planning/buying, and media campaign execution

Experience managing multiple campaigns at one time for clients in insurance, banking, financial services, or healthcare

Ability to interpret and act on marketing analytics, conversion metrics, and attribution models

Experience with platforms such as Google Analytics (GA4), Google Ads, Meta Ads, Trade Desk, Live ramp or similar tools. Will not be hands on keyboard, but familiarity is important

Strong strategic thinking, communication, and presentation skills

Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment

Strong understanding of audience segmentation, lifecycle marketing, and conversion funnel optimization

Experience working in Monday.com, Wrike or other project management tools

Bachelor's degree in marketing, business, communications, or related field