Praxt Talent · 1 day ago
Strategic Marketing Analyst
North Houston, TX
Full-time
Onsite
Mid Level
3+ years expPraxt Talent is seeking a Strategic Marketing Analyst to support strategic decision-making within their commercial organization. This role involves developing analytical models, conducting market research, and providing insights to guide pricing and sales strategies, ultimately influencing the company's long-term vision.
Human Resources
Hiring Manager
Bill Armstrong
Responsibilities
Build models to assess market size, customer potential, and revenue growth
Analyse financials, win/loss data, and external research to inform strategic decisions
Support long-range planning by forecasting trends across markets, products, and geographies
Evaluate marketing investments through funnel analysis, ROAS, CAC, and LTV modeling
Support the creation and refinement of marketing effectiveness frameworks
Conduct A/B and multivariate testing to validate tactical decisions
Design and execute both qualitative and quantitative market research initiatives (e.g., VOC programs, conjoint analysis, industry scanning)
Identify emerging opportunities and risks through competitor profiling and trend tracking
Use behavioral and transactional data to build segmentation models and define high-value customer clusters
Analyze pricing strategies across products and regions to optimize margin and volume
Translate analysis into strategic narratives for leadership, including Directors, VP, CFO, and occasionally the CEO
Build compelling presentations and dashboards (Power BI) that prioritize clarity over complexity
Qualification
Required
Bachelor's required
3–5 years in marketing analytics, commercial strategy, or business intelligence (supporting sales/marketing)
Power BI and data visualization best practices
SQL (basic to intermediate proficiency—able to self-serve data)
CRM (Salesforce), ERP (Epicor or similar)
Excel and statistical analysis tools (R, Python, or similar a plus)
Ability to 'connect the dots' between data and business strategy
Clear communicator, especially when working with non-technical audiences
Comfortable presenting to and fielding questions from senior leaders
Preferred
Backgrounds in Business, Economics, Marketing, Engineering, or Data Science preferred
MBA or other advanced degree a plus
Prior experience in industrial manufacturing, energy, utilities, or B2B equipment is a plus—but not required
Company
Praxt Talent
Praxt is a recruitment firm specializing in sourcing top-tier talent.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase