Roam · 2 weeks ago
Head of Performance Marketing
NYC
Full-time
Onsite
Senior Level
$150K/yr - $200K/yr
5+ years expRoam is on a mission to unlock a better way to buy a home, helping buyers access assumable mortgages. The Head of Performance Marketing will own the performance marketing engine, managing strategy, execution, and optimization to drive company growth.
FinanceLendingReal Estate
Responsibilities
Own direct-to-consumer SEM across Google
Own direct-to-consumer Paid Social across Meta and other relevant platforms
Manage and optimize budgets with clear CAC, LTV, and payback targets
Design and run structured experimentation (creative, bidding, targeting, landing pages)
Aggressively scale what works; decisively kill what doesn’t
Build and refine attribution models in partnership with data and product
Collaborate with creative to translate insights into high-performing ads
Develop forecasting models and performance reporting for leadership
Stay ahead of platform changes, algorithm shifts, and new acquisition opportunities
Qualification
Required
5–8+ years of experience in direct-to-consumer performance marketing, growth, or paid acquisition
Deep, hands-on expertise in Google Ads and Meta Ads (non-negotiable)
Proven track record scaling spend while maintaining or improving efficiency
Strong analytical mindset; fluent in metrics, funnels, and experimentation design
Comfortable operating in ambiguity and early-stage environments
High ownership, high judgment, low ego
Preferred
Bonus: experience in real estate
Benefits
Competitive compensation
Equity
Benefits
Company
Roam
Roam is the platform for affordable home ownership.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$15.75MKey Investors
Founders Fund
2025-04-02Series A· $11.5M
2024-05-09Seed· $3M
2023-09-13Seed· $1.25M
Leadership Team
Raunaq Singh
Founder and CEO
Recent News
2026-01-09
2025-12-04
2025-11-08
Company data provided by crunchbase