Mitten Extracts · 1 week ago
Marketing Community Manager
Dimondale, MI
Full-time
Onsite
Mid, Senior Level
$100K/yr - $130K/yr
4+ years expMitten Extracts is a leading cannabis brand in Michigan, seeking a Marketing Community Manager to build strong relationships with the budtender community. This role involves planning and executing community engagement events, managing digital content, and ensuring brand standards are met across all interactions.
Responsibilities
Create and manage Standard Operating Procedures (SOPs) for Mitten Club events, Grow Room (Event Series), and activations to ensure seamless execution
Lead the planning, coordination, and oversight of all Mitten Club educational events across the state, including budget tracking and reporting
Manage all Social Hours and hybrid events, ensuring alignment with brand strategy and community goals
Recruit, hire, and train brand ambassadors, ensuring field, event, and community teams operate to Mitten’s standards
Organize and lead budtender social hours, education sessions, awards programs, giveaways, and exclusive apparel or product initiatives to build brand loyalty and drive engagement
Develop and distribute marketing materials, digital assets, and resources for the Mitten Club, ensuring all assets meet brand guidelines
Monitor industry trends to proactively plan and adapt event and education initiatives
Oversee the execution of all budtender-facing initiatives, ensuring operational efficiency and cost control
Create and manage event budgets, ensuring cost-effectiveness and alignment with overall financial plans
Extend in-person events into digital conversations by creating event recaps, social media content, livestreams, and behind-the-scenes coverage
Collaborate with the content manager to translate activations into online storytelling (posts, reels, Tik Toks, live Q&As)
Foster an active online budtender and retail community through engagement campaigns, digital giveaways, and content series tied to Mitten Club and Grow Room events
Track and analyze digital performance tied to events to measure reach, engagement, and amplification of brand activation
Partner with the product development team to remain up-to-date on upcoming product launches
Lead educational initiatives to ensure that budtenders and retail staff are knowledgeable and equipped to represent Mitten Extracts
Develop and manage state-specific budtender VIP programs
Recruit and cultivate dedicated brand advocates within dispensaries to strengthen Mitten’s offline and online community presence
Contribute to the creation and refinement of SOPs for events and operations, ensuring consistency and efficiency
Maintain accurate reporting for Mitten Club and Grow Room events, tracking performance, insights, and learnings
Create and manage surveys for budtender programs to gather insights, measure campaign performance, and identify opportunities for improvement
Collaborate with internal marketing and product teams to align event planning and budgeting with organizational goals, ensuring efficient resource allocation
Work closely with Mitten’s product, marketing, and educational teams to ensure seamless coordination and effective execution of all community-facing initiatives — both offline and digital
Qualification
Required
Must be 21+ and possess a valid driver's license
Strong understanding of wholesale and retail cannabis marketing strategies, with an emphasis on brand activation, digital amplification, and community engagement
Excellent communication and interpersonal skills, able to build meaningful relationships at all levels of the retail and budtender community
Proficient with project management tools (Excel, Asana, Monday.com, etc.) and comfortable using social media management and analytics tools
Highly organized with the ability to manage multiple projects simultaneously in a fast-paced, dynamic environment
Strong problem-solving and strategic thinking skills, with a focus on maximizing ROI across in-person and online channels
4+ years of experience in marketing programs, campaigns, and events, with a proven ability to execute successful community and digital brand initiatives
4+ years of team management experience (hiring, training, and supervising community or event teams)
Demonstrated experience with budget management, reporting, and event planning
Must be willing and able to travel frequently across Michigan to support field marketing, in-store events, and community initiatives
Must be able to carry 50 lbs of weight
Preferred
Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred
Cannabis industry experience preferred but not required
Cannabis industry experience is a plus
Company
Mitten Extracts
Founded in 2018, Mitten Extracts is a testament of our commitment to locality and excellence, combining premium Mitten made ingredients with unparalleled expertise.
Founded in 2018Dimondale, Michigan, US
51-200 employeesFunding
Current Stage
Growth StageLeadership Team
George Hallak
Co-Founder of Mitten Extracts
Company data provided by crunchbase