The E.W. Scripps Company · 1 week ago
Director of Sports, Research & Consumer Insights (Hybrid)
Atlanta, GA
Full-time
Hybrid
Director/Executive
10+ years expThe E.W. Scripps Company is a diversified media company focused on creating a better-informed world. They are seeking a Director of Sports, Research & Consumer Insights responsible for overseeing targeted research strategies to support sports programming and enhance league relationships. The role involves leading data analysis, managing a team, and developing insights for potential league partnerships and acquisitions.
AdvertisingDigital MediaJournalismMedia and Entertainment
Responsibilities
Create compelling narratives and data-driven presentations to support the development of new & existing league partnerships, showcasing audience estimates, engagement metrics, and potential revenue opportunities
Lead the analysis of both quantitative and qualitative data to identify viewer behavior, preferences, and emerging sports trends. Use findings to inform programming decisions and marketing strategies
Work closely with programming, production, and marketing teams to provide actionable insights that drive content creation, promotional strategies, and viewer engagement initiatives
Prepare and present research findings to senior management and key stakeholders, translating complex data into clear and actionable recommendations
Build and maintain strong relationships with key sports leagues, including the WNBA, NWSL, and others. Develop stories that articulate the engagement and audience potential associated with these leagues
Assess and develop strategic insights for potential league acquisitions, analyzing audience demographics and performance data to inform business decisions
Manage and mentor a team of research analysts, fostering a collaborative environment that encourages innovation and growth
Stay abreast of industry developments, including emerging technologies, viewership trends, and competitive landscapes, to inform strategic decision-making
Oversee relationships with external research firms and vendors, ensuring the network has access to high-quality data and insights
Qualification
Required
BS/BA in Marketing, Statistics, or a related field; or equivalent years of experience
Strong analytical skills with a proven ability to interpret and synthesize complex data sets into actionable strategies
Excellent verbal and written communication skills, with the ability to present findings clearly to diverse audiences
Experience managing a remote team and fostering a collaborative work environment
Familiarity with research tools and methodologies, and an expert understanding of audience measurement suppliers and currency
Deep understanding of various sports landscapes
Innovation-driven mindset with a focus on leveraging new technologies and data sources
Experience presenting to senior leadership and aligning multiple business units
Solid business acumen with the ability to identify, prioritize, and quantify revenue growth opportunities
Preferred
Master's degree preferred
Generally, 10+ years of experience in sports research or a related field preferred, ideally in a media or broadcasting environment
Prior managerial experience preferred
Company
The E.W. Scripps Company
Serves audiences and businesses through a growing portfolio of television, radio and digital media brands.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$750MKey Investors
Sinclair Broadcast
2025-11-17Post Ipo Equity
2025-07-29Post Ipo Debt· $750M
1988-06-29IPO
Leadership Team
Meredith Delaney
President & CEO
Bill Siegel
Vice President/General Manager WPTV & WHDT
Recent News
2026-01-16
Beyond Bylines
2026-01-11
2025-12-17
Company data provided by crunchbase