Apply on Employer Site

XCUTIVES INC. · 4 days ago

Interactive Strategy Consultant

New York, United States

Full-time

Onsite

Senior Level

7+ years exp

XCUTIVES INC. is a leading agency and consultancy known for its capabilities in strategy, marketing, and technology. The Interactive Strategy Consultant will drive digital brand transformations for clients by advising on marketing and experience strategies, leveraging emerging technologies, and collaborating with cross-functional teams.

Professional ServicesRecruitingStaffing Agency

Responsibilities

Shape marketing and customer experience strategies to help brands accelerate growth, leveraging tools like research, segmentation, briefs, personas, journeys, roadmaps and business cases to align the organization around a North Star vision and path forward

Advise brands on the use of digital and emerging technologies, including GenAI, to deepen customer engagement and empower people

Generate insights across consumer, culture, customer, category and competition to shape strategic narratives that inform clients’ decision making and storytelling

Conduct brand, marketing and experience audits and evaluate marketing and experience performance to identify gaps, pains and opportunities, benchmarking against expectation and leading practices

Facilitate workshops to generate big ideas and bold visions, applying design thinking and people change techniques to bring cross-functional stakeholders together in an engaging, productive way

Collaborate cross-functionally with our client and client creative, design, data, content and tech teams to build integrated strategies and plans, then drive vision through execution

Support strategic pursuits and guide our client teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, experience, growth and digital brand transformation

Develop and advance practice offerings within the growth and experience strategy consulting domain to create competitive advantage and meet emerging market demand

Qualification

Digital brand transformationMarketing strategyCustomer experienceAnalytical skillsEmerging technologiesCRM technologiesCreative solutionsDetail orientationCollaboration skillsCommunication skillsSelf-starterInterpersonal skills

Required

7 years' experience in consultancy or agency delivering services within digital business or brand strategy, growth strategy, go-to-market strategy, experience transformation, strategic development or similar functional domains

Bachelor's degree or higher in business, management or relevant domain

High degree of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning and digital transformation

Natural inclination to connect seemingly disparate dots across culture, consumer behavior, technology and brand identity—generating creative solutions to business and customer problems

Foundational proficiency in marketing and customer experience technologies to link strategies to enabling capabilities e.g. CRM, CDP, CXMs

Ambitious self-starter comfortable with ambiguity and complexity

Strong detail orientation and proven ability to manage multiple workstreams and deliverables with precision

Excellent communication, collaboration and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions

Technically savvy, analytical thinker with deep intellectual curiosity

Demonstrable commitment to learning and experimentation with emerging technologies like GenAI

Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchmarking, concepting and analysis (e.g. PPT, Excel, Figma/Figjam, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.)