Geotrek Vans · 1 week ago
Head of Content
Geotrek Vans is a company that builds premium adventure vans, and they are seeking a Head of Content to own the look, feel, and story of the brand. This hands-on creative role involves leading the content engine from idea to execution, ensuring the brand's visual identity and storytelling are consistently represented across various platforms.
AutomotiveCustomer ServiceRecreational VehiclesRetail
Responsibilities
Shooting and editing high-quality photo and video (vans, customers, lifestyle, events, product, team)
Owning the visual identity and premium feel of the brand
Producing content for paid ads, organic channels, email, web, and sales
Telling real stories about customers, builds, and adventures
Working with marketing leadership on content strategy and campaign planning
Coordinating with outside partners (ads, web, PR, etc) to make sure they have the assets they need
Traveling for shoots, launches, and events
Qualification
Required
Strong photo and video skills (shooting + editing)
A great eye for lighting, composition, and brand
The ability to tell a story, not just make things look cool
Experience creating content for brands, products, or lifestyle companies
Solid organization and communication skills
Comfort working fully in-person in Boulder and traveling for shoots
Preferred
Experience with adventure, automotive, outdoor, or lifestyle brands