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Site Impact · 13 hours ago

Data Director

Coral Springs, FL

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Site Impact is a leading multi-channel marketing technology company helping brands and agencies reach targeted audiences at scale. The Data Director will lead and scale the company's data function, overseeing all aspects of the data ecosystem and building a high-performing data team to foster a data-driven culture across the organization.

AdvertisingDigital MarketingEmail MarketingMarketing

Responsibilities

Partner with the Chief Product Officer and executive leadership to define and deliver Site Impact’s data roadmap

Identify short- and long-term priorities to increase the depth, breadth, accuracy, and freshness of our Audience Data

Beyond optimizing the data that powers our flagship product, create additional data offerings (including AI Audiences)

Architect scalable data pipelines, storage, and reporting systems

Improve existing infrastructure and reporting processes to increase reliability, speed, and usability

Roll up your sleeves to write queries, validate data, and create dashboards or automation when needed

Lead by example, balancing strategic thinking with tactical execution in a fast-paced environment

Evaluate and manage relationships with external data providers or technology partners that complement our internal capabilities

Ensure integration, quality, and governance align with Site Impact’s standards

Develop automated reporting, dashboards, and KPIs that empower teams across Product, Finance, Sales, and Media Fulfillment

Translate complex data into actionable insights that drive decision-making and business growth

Mentor our current data resources and plan for future hires in data science, data engineering, etc

Foster a culture of ownership, innovation, and continuous improvement

Qualification

Data strategyData architectureData governanceData engineeringData analyticsGoogle BigQueryETL/ELT pipelinesBI toolsAPIsEntrepreneurial mindsetCommunication skills