Codvo.ai · 1 week ago
Director – Marketing (AI-Native Growth)
Codvo.ai is an AI & Data native modern engineering services company. They are seeking a Director of Marketing who will own top-of-funnel growth and sourced pipeline, utilizing AI to enhance strategic and execution capacity while designing the demand engine and ensuring consistent pipeline contributions from priority ICPs.
Information Technology
Responsibilities
Own ICP definition, segmentation, and account prioritization in partnership with Sales and Leadership
Build and continuously refresh named-account and look-alike universes using AI and enrichment tools
Ensure ≥90% coverage of buying groups and key personas across active target accounts
Design and oversee multi-touch outbound and account-based campaigns (email, LinkedIn, light landing experiences)
Translate Codvo’s case studies, delivery wins, and IP into scalable demand offers
Launch 2–3 meaningful experiments per month across segment, message, offer, or channel using AI co-pilots
Equip SDRs with AI-assisted account lists, sequences, and messaging that are execution-ready
Participate in weekly SDR/AE pipeline reviews focused on meetings, SQLs, and sourced revenue
Leverage AI-summarized call notes, objections, and replies to continuously refine targeting and messaging
Own a simple but rigorous dashboard covering meetings, SQLs, pipeline, and conversion rates
Drive structured A/B testing across subject lines, hooks, offers, and cadences
Deliver concise weekly leadership updates: what launched, what it delivered, and what changes next
Oversee CRM and marketing automation workflows (Zoho, HubSpot, or similar)
Ensure clean data hygiene, accurate attribution, UTMs, and campaign tracking
Maintain AI-ready data structures for enrichment, scoring, personalization, and analytics
Qualification
Required
12–15 years in B2B demand generation / growth (services, SaaS, AI, or data-led businesses)
Demonstrated ownership of revenue-linked marketing outcomes, not vanity metrics
Hands-on expertise with CRM and marketing automation platforms
Strong command of outbound motion, account-based marketing, and pipeline analytics
Ability to translate complex AI/data capabilities into compelling, business-led value propositions
High ownership mindset: define → build → execute → measure → refine, without hand-holding