BlueCross BlueShield of South Carolina · 1 week ago
Market Research Manager (Onsite, Columbia, South Carolina)
Columbia, SC
Full-time
Onsite
Senior Level
5+ years expBlueCross BlueShield of South Carolina is responsible for managing product development activities within their assigned division. The Market Research Manager will lead teams in market research to identify demand for new products and oversee the development and implementation of marketing strategies.
Financial ServicesHealth CareHealth InsuranceInsuranceMedical
Responsibilities
Manages staff and provides leadership. Ensures effective tasking/utilization of staff while developing their skills and abilities
Identifies, evaluates and manages new business opportunities and marketing initiatives. Contributes to the development of marketing strategies, key messages and product positioning. Coordinates operational readiness and launch activities
Defines and implements new processes and procedures to increase overall project execution efficiency
Provides guidance, direction and support related to the use of data, analysis and research within marketing efforts
May perform any or all of the following in manager role in support of product development for assigned division: ensures overall quality of division's or assigned section's Web sites; maintains proposal database; responds to RFPs/RFIs, ensuring that all responses are accurate and promotes the advantages of products/services; conducts qualitative or quantitative market research in order to monitor the competitor or industry
Qualification
Required
Bachelor's degree
4 years job related work experience or Associate's and 2 years job related work experience (Equivalency not applicable for the Celerian Group. Bachelor's degree required)
5 years marketing research/product development/E business fields
1 year of the 5 years must have been in a supervisory or lead role or equivalent military experience in grade E4 or above
Excellent verbal and written communication skills
Strong organizational and project management skills
Ability to lead and direct others
Negotiation skills
Demonstrated ability to negotiate vendor agreements
Demonstrated ability to lead complex project management initiatives
Demonstrated ability working with health care pricing methodologies and the ability to adapt payment methodologies to non-traditional products
Ability to work independently with minimal supervision
Knowledge of the healthcare industry and the marketplace
Knowledge of multiple aspects of business including claim processing, reimbursement, benefit design, administrative and medical policies, marketing strategies and insurance regulations
Microsoft Office
Preferred
Bachelor's degree- Business, Management, Marketing, or related field
Self-motivated with strong attend to detail
Knowledge of electronic applications and their uses
Knowledge of marketing principles and techniques
Proven leadership skills
Proficiency in critical thinking
Prior health insurance industry experience preferred
Benefits
401(k) retirement savings plan with company match.
Subsidized health plans and free vision coverage.
Life insurance.
Paid annual leave — the longer you work here, the more you earn.
Nine paid holidays.
On-site cafeterias and fitness centers in major locations.
Wellness programs and a healthy lifestyle premium discount.
Tuition assistance.
Service recognition.
Company
BlueCross BlueShield of South Carolina
For more than six decades, BlueCross BlueShield of South Carolina has been part of the national landscape. Our roots are firmly embedded in the state.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
April Richardson
Vice President and Chief Operating Officer of Companion Benefit Alternative
Alli McGary
Talent Acquisition Partner
Recent News
2025-09-13
UPSTATE BUSINESS JOURNAL
2025-09-03
2025-06-03
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