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RR Donnelley · 5 days ago

Strategic Marketing Account Director

Minneapolis, MN

Full-time

Onsite

Director/Executive

$141K/yr - $226K/yr

10+ years exp

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions. The Strategic Marketing Account Director will lead client engagements focused on generating positive Marketing ROI and improving customer-facing strategies, while overseeing data integration and providing strategic advice to clients.

Marketing & Advertising

Responsibilities

Serve as a strategic partner, leveraging data-driven insights to develop marketing strategies that drive client growth and efficiency

Provide ongoing analysis and custom reporting, using KPIs to measure campaign success and identify areas for optimization

Conduct in-depth market research, customer segmentation, and competitive analysis to inform client positioning and targeting strategies

Oversee data strategy and infrastructure, ensuring seamless integration of first-party, third-party, and campaign data for cross-channel analysis

Provide holistic cross-channel planning and execution across paid, earned, and owned media, ensuring clients achieve maximum ROI

Develop advanced segmentation and personalization strategies, using data-driven insights to improve engagement and conversions

Guide clients in MarTech stack implementation, CRM integrations, and automation strategies to enhance efficiency and customer experiences

Deliver marketing attribution modeling to provide clients with clear insights on budget allocation, performance impact, and long-term strategy

Act as a trusted advisor to client CMOs and senior leaders, guiding high-level marketing strategy and investment decisions

Conduct regular strategic reviews and performance deep-dives to ensure alignment with business goals and evolving market dynamics

Introduce new strategies, emerging technologies, and market opportunities, ensuring clients stay ahead of industry trends

Qualification

Marketing StrategyData AnalyticsClient Relationship ManagementMarketing TechnologyMarket ResearchAnalytic MethodologiesData ManagementWritten CommunicationPresentation Skills

Required

4 Year / Bachelors Degree-Bachelors degree in related discipline required

10+ years of marketing strategy experience and large client relationship management

Demonstrated record of leading important marketing engagements and consulting initiatives for client organizations -- and building C Suite relationships. Ideally, this experience comes from both client side tenures and senior agency/consultancy experience

Deep expertise with all aspects of Marketing including strategic planning, data analytics, data management, marketing technology, designed testing, media optimization, etc

Experience with cultivating and maintaining client executive relationships

Familiarity with analytic methodologies and Data Science practices and their role in shaping marketing strategy

Familiarity with Market Research techniques and strategies

Very strong written communication skills. Experience with direct client contact and effective presentations

Ability to interpret analytic findings and present them to non-technical audiences for the purpose of driving marketing and customer treatment strategies

Expert level understanding of 1st, 2nd, and 3rd party data assets and their respective role in driving marketing performance

Strong understanding of marketing database strategies and applications -- coupled with an ability to draw actionable insights from marketing data for client benefit

Preferred

Graduate Degree (Higher education in data sciences, economics, analytic MBA, or similar graduate degree preferred)

Benefits

Medical, dental, and vision coverage

Paid time off

Disability insurance

401(k) with company match

Life insurance

Other voluntary supplemental insurance coverages

Parental leave

Adoption assistance

Tuition assistance

Employer/partner discounts

Company

RR Donnelley

Glassdoor3.4

RRD provides a complete portfolio of marketing, packaging, print and business services to the world’s most respected brands, including 91% of the Fortune 100.

Founded in 1864

Chicago, Illinois, US

10001+ employees