Expedia Group · 3 days ago
Senior Creative Strategist (Performance Marketing)
USA - California - West Hollywood
Full-time
Onsite
Senior Level, Lead/Staff
$155K/yr - $217K/yr
8+ years expExpedia Group is a leader in global travel, dedicated to creating innovative solutions that enhance the travel experience. They are seeking a Senior Creative Strategist (Performance) to develop performance creative assets and drive measurable business results across various channels. This role involves collaborating with marketing and creative teams to translate business objectives into effective campaigns.
CommunitiesInternetReservationsTask ManagementTechnical SupportTicketingTourismTransportationTravel
Responsibilities
Lead creative strategy for paid performance channels (e.g., Meta, YouTube, TikTok, Pinterest, Display, and Paid Search)
Translate business objectives and performance insights into actionable creative briefs that set agencies, designers, creators, and production partners up for success
Ensure creative aligns with brand identity while meeting channel best practice performance requirements
Present creative strategy recommendations and performance insights to cross-functional partners and leadership
Collaborate with in-house designers, copywriters, and external agencies to bring ideas to life, ensuring creative excellence and performance alignment
Oversee the end-to-end production of creative assets (static, motion, video, creator/UGC, app store visuals)
Maintain creative asset libraries, ensuring efficient versioning, localization, and testing processes
Stay on top of platform best practices, emerging ad formats, and creative trends, applying these insights to evolve our performance playbook
Partner with Growth, platforms, and Integrated Marketing teams to analyze performance data and translate learnings into actionable creative improvements and scaling strategies
Implement and manage structured creative testing frameworks (A/B, multivariate)
Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness
Focus on business impact metrics such as iROAS, conversion rate, and CPA, ensuring creative work directly contributes to growth and marketing goals
Partner closely with Integrated Marketing, Growth, Brand Studio and partner teams to ensure creative consistency and alignment across touchpoints
Act as the creative lead and point of contact for agency and production partners
Collaborate and build strong relationships with internal and external partners and stakeholders, including platforms
Qualification
Required
8+ years of experience in creative development, with at least 3+ years focused on performance marketing assets
Strong design or creative background with a portfolio demonstrating familiarity with channel-specific best practices across Meta, TikTok, Google Display, DV360, App Store/Google Play, and emerging platforms
Proven in-house experience collaborating with cross-functional marketing teams and managing creative production, with expertise in writing creative briefs and managing external agencies or production partners
Stellar organization, project management, and attention to detail; able to manage multiple projects in fast-paced environments
Strong understanding of creative effectiveness principles — what drives click-through and conversion across digital platforms—with orientation toward driving measurable business performance, with demonstrated impact on iROAS
Excellent communication, presentation, and cross-functional collaboration skills
Proficiency in design and production tools (Adobe Creative Suite, Figma, After Effects, etc.) with an understanding of emerging formats
Preferred
Familiarity with using AI for creative ideation and production
Benefits
Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership
Company
Expedia Group
At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides.
10001+ employees
H1B Sponsorship
Expedia Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (519)
2024 (410)
2023 (382)
2022 (629)
2021 (483)
2020 (366)
Funding
Current Stage
Public CompanyTotal Funding
$4.25BKey Investors
TCV
2025-02-21Post Ipo Debt· $985M
2020-04-23Post Ipo Equity· $1.2B
2020-04-23Post Ipo Debt· $2B
Leadership Team
Ariane Gorin
Chief Executive Officer
Ramana Thumu
Chief Technology Officer
Recent News
2026-01-16
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2026-01-07
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