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American Cancer Society Cancer Action Network (ACS CAN) · 5 days ago

Strategic Director, Entertainment Marketing

United States

Full-time

Remote

Director/Executive

$110K/yr - $133K/yr

7+ years exp

The American Cancer Society is dedicated to ending cancer as we know it, and they are seeking a Strategic Director for Entertainment Marketing to connect with the entertainment industry. This role will develop and manage relationships with celebrities and influencers to enhance mission-driven campaigns and fundraising initiatives.

Non-profit Organization Management

Responsibilities

Develops and executes the organization’s entertainment marketing strategy to integrate celebrities and influencers in mission, fundraising, and advocacy campaigns, driving increased visibility and supporter engagement. (25%)

Provides strategic oversight of the organization’s external talent agency, guiding prioritization, talent matching, and partnership negotiations, while monitoring quality and performance. Develops and strengthens internal celebrity and influencer stewardship capabilities, building trusted relationships with key talent and industry stakeholders to advance mission goals. (20%)

Leads talent integration for key organizational events and media initiatives, collaborating with cross-functional teams to identify opportunities, craft creative approaches, and ensure seamless execution across in-person, digital, and broadcast activations. (15%)

Partners with Growth Marketing to optimize influencer and creator strategies using data-driven insights to identify talent, optimize social media reach, and measure performance across channels and campaigns. (10%)

Negotiates and manages contracts, rights, and legal compliance related to talent participation, ensuring appropriate use of likeness, intellectual property protections, and alignment with reputation and brand-risk guidelines. (10%)

Measures, analyzes, and reports on entertainment marketing performance, using data to inform talent selection, refine strategies, and demonstrate return on investment for mission and revenue outcomes. (10%)

Advises organizational leaders on entertainment trends and cultural insights, providing strategic guidance to enhance brand relevance, audience growth, and campaign impact. (10%)

Qualification

Entertainment marketingTalent managementContract negotiationData analysisVendor managementStrategic thinkingCreative problem-solvingCommunication skillsPresentation skills

Required

Bachelor's Degree in Marketing, Communications, Public Relations, Business, or a related field

7-10 years of progressively responsible experience in entertainment marketing, talent management, or related fields, including experience managing external vendors or agencies

Proven ability to build and maintain high-profile relationships with talent, agents, and managers

Strong strategic thinking and creative problem-solving skills with the ability to connect marketing strategy to organizational goals

Excellent communication, negotiation, and presentation skills

Ability to analyze campaign performance and data to drive talent and influencer strategies

Proficiency in vendor/agency management and overseeing complex external partnerships, including contract negotiation

Ability to travel, when necessary, limited to external meetings and conferences