Sharp Innovations, Inc. · 2 weeks ago
CMO (Chief Marketing Officer)
Conestoga, PA
Full-time
Hybrid
Lead/Staff, Director/Executive
$100K/yr - $100K/yr
5+ years expSharp Innovations, Inc. is a leading website design and Internet marketing firm located in Lancaster, PA, and they are seeking a full-time CMO to lead their marketing department. The successful candidate will be responsible for developing digital marketing strategies, managing client relationships, and mentoring team members to enhance overall marketing effectiveness.
AdvertisingBrand MarketingSEMSEOWeb Development
Responsibilities
Keyword/theme analysis and related digital marketing analytical research
Meeting with clients and interviewing them for marketing opportunities
Content writing, editing, proofing, and posting for client assignments
Working with and managing e-mail automation campaigns / client CRMs for inbound marketing or marketing to sales funnel conversions
Social media management
Analytics management to drive improved client and departmental ROI
Developing strategic digital marketing plans for clients
Marketing strategy, idea generation and execution for clients or our company
Qualifying inbound prospect leads for our team
Proposing, developing, and executing the successful launch of new services for our company towards greater diversification and client success
Collaborating with designers, signage companies, and related 3rd party media sources
Sales presentations, estimating, and sales/marketing assistance
Mentoring, training, and growing team members in your department
Strategic planning for our company and new technology research. Taking the lead on developing/proposing/revising services
Closing business with others on our team when needed from inbound leads
Collaboration with the digital marketing team members to improve client results
Organization, detail-oriented procedures/tasks (maintain and improve) for management
Performing all tasks around doing organic SEO efforts for client websites
Lead and oversee recruiting and departmental staffing decisions, as well as hold team members accountable to client billable hours
Research and present acquisition or merger targets of similar companies with like values to help accelerate our growth
Qualification
Required
5+ years of experience in digital marketing
7+ years in total business marketing experience
Strong knowledge and experience developing marketing strategy ideas / plans for businesses
Strong knowledge and experience in marketing small businesses
Passion and experience in marketing analytics and research to improve client results
Digital marketing experience– SEO, PPC, content marketing, social media (some of all of them) – organic SEO and PPC the most preferred
Experience with inbound marketing, e-mail marketing automation campaigns / CRM's and marketing to sales funnel conversions
Strong verbal communication skills and service oriented, people-person
Comfort with periodically contacting all existing clients to ensure their happiness, direct issues to others on the team and promote our digital marketing services
Comfortable doing lead qualifying and helping to close in-bound business (client facing)
Personable and able to adapt easily to new situations and environments
A passion for working directly with clients and meeting with clients, as required
Self-starting and able to operate independently of direct supervision
A mentor or coach that enjoys helping the team, our company, and our clients succeed
Humble and willing to do anything needed to get the job done
HTML/CSS knowledge & experience
Candidate must be available to work out of our Conestoga, PA office
Candidate must be available for work a minimum of 40 hrs. per week
Marketing: 5 years (Required)
Preferred
Experience with Wordpress, Magento, Shopify, OpenCart and other common CMS platforms
Associate degree
Benefits
Health and dental insurance
Short & long term disability insurance
SIMPLE (Savings Incentive Match Plan for Employees) IRA, upon eligibility
Generous vacation/holiday allowance
Participation in company bonus plan
Fun and flexible work environment
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Company
Sharp Innovations, Inc.
Sharp Innovations is a value-focused, web design and digital marketing firm that specializes in providing client-specific design, marketing and business development solutions.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
J
Joseph Sharp
CEO
Company data provided by crunchbase