Ameda, Inc. · 1 week ago
Social Media & Content Marketing Specialist
Austin, TX
Full-time
Onsite
Mid Level
$60K/yr - $65K/yr
3+ years expAmeda is seeking a creative, strategic, and results-driven Social Media & Content Marketing Specialist. In this in-office role, you'll play a key role in shaping Ameda’s online presence and digital voice across platforms, collaborating with the Marketing Team to drive engagement and support broader company goals through compelling content and campaign execution.
Health CareMedicalMedical Device
Responsibilities
Own and execute the social media strategy across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
Plan and manage content calendars and campaigns that align with seasonal trends, product launches, and company objectives
Create engaging, on-brand content that builds awareness, drives community interaction, and supports product education
Support the marketing team by executing a range of marketing-related tasks and contributing to the successful implementation of initiatives, campaigns and events
Assist in drafting, editing, and formatting content for print and digital media communications, press releases, presentations, and other materials
Develop and execute social media strategies to grow brand awareness, engagement, and follower base
Create and manage a dynamic content calendar across platforms
Produce original content including graphics, videos, photography, and captions with a strong brand voice
Monitor platform performance, engagement metrics, and trends to optimize content and strategy
Help maintain the organization’s website by uploading and updating content as directed
Collaborate with internal teams to align content with product launches, partnerships, promotions, and campaigns
Collaborate with content creators and manage influencer campaigns through Later to drive brand visibility and community engagement
Manage and report on paid social media campaigns across Meta, TikTok, Google, and LinkedIn
Interact with followers to build community, answer questions, and foster brand loyalty
Ensure consistency in voice, tone, and visual branding across all digital channels
Stay up-to-date with trends in parenting, breastfeeding, and digital marketing
Qualification
Required
3–5 years of experience managing social media accounts and content marketing for a consumer-facing brand
Strong writing, editing, and storytelling skills with a passion for connecting with audiences
Proficiency in social media tools (Meta Business Suite, Later, Sprout, etc.) and graphic design platforms (Canva and/or Adobe Creative Suite)
Hands-on experience with paid social media and campaign performance tracking
Comfortable producing and editing short-form video content (TikTok/Reels)
Strong project management and time management skills
Ability to analyze social performance data and translate into actionable insights
Preferred
Bachelor's degree in Marketing, Communications, Digital Media, or a related field
Lactation or mother/baby experience
Company
Ameda, Inc.
Ameda is a medical devices company that provides breast pumps.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-01-05Acquired
Company data provided by crunchbase