Sunrise Systems, Inc. · 15 hours ago
SFMC Marketing Automation Specialist
United States
Full-time
Remote
Entry, Mid Level
$21/hr - $22/hr
2+ years expSunrise Systems, Inc. is seeking a strategic and results-driven Marketing Cloud Specialist to join their digital marketing team. This role focuses on designing, building, and executing data-driven campaigns using Salesforce Marketing Cloud, emphasizing journey orchestration, audience segmentation, and campaign performance optimization.
Information Technology & Services
Responsibilities
Journey Building: Create and manage automated customer journeys using Journey Builder to deliver personalized, multi-step experiences across email, SMS, and other channels
Campaign Execution: Design, build, and launch multi-channel marketing campaigns using Email Studio, Automation Studio, and related SFMC tools
Audience Segmentation: Manage subscriber data, build targeted segments, and use dynamic content to personalize messaging
Performance Analysis: Monitor campaign metrics, conduct A/B testing, and analyze KPIs to optimize engagement and conversion
Platform Management: Maintain and enhance Marketing Cloud functionality, including automations, filters, and data extensions
Cross-Functional Collaboration: Work closely with marketing, sales, and IT teams to gather requirements and support campaign execution
Technical Customization: Use AMPscript, SQL, and basic HTML/CSS to enhance personalization and campaign logic
Data Integration: Ensure proper data flow between Salesforce CRM, Marketing Cloud, and other systems to support campaign targeting and reporting
Compliance & Deliverability: Ensure campaigns meet regulatory standards (e.g., CAN-SPAM) and monitor deliverability and engagement
Qualification
Required
2–4 years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)
Strong understanding of Salesforce CRM and its integration with Marketing Cloud
Experience with audience segmentation and dynamic content personalization
Familiarity with AMPscript and SQL for advanced personalization and data queries
Knowledge of email marketing best practices, deliverability, and compliance
Strong attention to detail and ability to manage multiple projects simultaneously
Excellent communication and project management skills
Preferred
Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months)
Experience with Salesforce Data Cloud for audience enrichment and real-time personalization
Familiarity with marketing analytics tools and dashboards
Basic HTML/CSS skills for email customization
Benefits
ACA compliant medical coverage
Dental insurance
Vision insurance
Sick time benefits as required per State regulations
Company
Sunrise Systems, Inc.
Sunrise Systems was founded in 1990 with a clear vision to deliver world-class staffing service solutions in all labor categories, including IT consulting and solutions; all with the commitment to provide service that exceeds expectations and become the most trusted name in the industry.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Ruchi Hajra
Senior Account Manager/Client Servicing/Talent Acquisition Partner
Company data provided by crunchbase