VP Marketing jobs in United States
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OP Labs PBC · 1 week ago

VP Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive

OP Labs is the team building the technology behind Optimism, the leading blockchain infrastructure provider. They are seeking a marketing leader to expand into new segments and deepen engagement with existing audiences, while shaping the public narrative of the company.

Developer ToolsEthereumIT InfrastructureSoftware

Responsibilities

Build and lead a lean marketing function from the ground up, responsible for execution across:
Brand Marketing – Strengthen awareness and positioning of the OP Stack and Superchain vision
Product Marketing – Translate technical capabilities into compelling, differentiated narratives
Developer Marketing – Engage the builder community through content, partnerships, and education
Enterprise Marketing – Craft GTM playbooks and demand generation for institutional adoption
Event Marketing – Amplify brand presence across industry conferences and owned events
Own a consistent brand voice, and regular communication targeted towards:
Prospective and existing customers
Channel partners and integration collaborators
Tinkerers and application builders
Potential employees and external contributors
Token holders and investors

Qualification

Executive marketing leadershipMulti-channel marketing strategiesBrand awareness developmentTechnical product narrativesInterpersonal communication skillsPassion for crypto

Required

Proven experience leading marketing teams at the executive level, ideally within web3 organizations
Ability to define and execute multi-channel strategies spanning brand, product, developer, and enterprise marketing
Demonstrated success strengthening brand awareness and shaping public narratives for innovative or technical products
Ability to translate complex technical concepts into compelling, accessible narratives
Strong interpersonal and communication skills to rally internal and external stakeholders around a shared vision
A love for crypto — you understand and care about the user and developer journey and have an innate sense for how the space moves

Benefits

Competitive compensation
Fully paid medical, dental, and vision
4% 401K match

Company

OP Labs PBC

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OP Labs is the team building the technology that powers Optimism, the leading blockchain infrastructure provider enabling developers and enterprises to build the next generation of onchain applications.
dateFounded in 2019
location
Remote first, Worldwide, US
people-size51-200 employees
web-link
https://www.oplabs.co

Funding

Current Stage
Growth Stage

Leadership Team

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Kevin Ho
Co-Founder
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Joshua Stein
Resident Boomer & Board Member (ex-COO + CLO)
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Recent News

CoinDesk: Bitcoin, Ethereum, Crypto News and Price Data
Optimism Taps Flashbots to Supercharge OP Stack Sequencing
2025-08-21
Cointelegraph
ASTR becomes OP Superchain’s first interoperable token via Chainlink CCIP
2025-06-11
The Block
OP Mainnet tests fault proofs in bid to strengthen network security
2024-05-21
Company data provided by crunchbase