Affinitiv · 1 week ago
Digital Marketing Specialist
Tampa, FL
Full-time
Hybrid
Entry, Mid Level
2+ years expAffinitiv is the largest provider of end-to-end, data-driven marketing and software solutions focused on the automotive customer lifecycle. The Digital Marketing Specialist is responsible for managing SEM and SMM campaigns, building client relationships, and developing strategies that enhance brand presence and drive results.
Computer Software
Hiring Manager
Stacy Waltemyer
Responsibilities
Supervising all elements of Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaign management
Build, grow and maintain positive relationships with clients through pro-active communication
Oversee the implementation, optimizing and tracking of our SEM and SMM programs, following up the measurement and reporting of campaigns from start to finish
Gathering data and industry research to create strategy and unique measurements that bring value to the clients
Managing a portfolio of budgets and overseeing the tracking pacing
Create client-facing documents and complete reviews of accounts with clients on a minimum of a monthly basis
Recommending changes to website architecture, content, linking and other factors to improve SEM/ Display/Remarketing/SEO/True View positions for target keywords/videos
Create a cohesive strategy between SEM and SMM
Develops short and long term strategies for SEM, Display, True View and SMM along with the SEO department
Producing/executing creative assets for clients that are not full-service Affinitiv Advertising clients. These assets include True View spots, display ads and landing pages
Overseeing the completion of tasks for your assigned Digital Account Architect. (DAA)
Managing budgets within the dashboard for digital only accounts
Qualification
Required
2+ more years in digital media/marketing experience or social media advertising experience
Experience and knowledge of Google Analytics
Experience with client support
Must be detailed oriented and self-motivated
Able to thrive in a fast-paced, deadline driven environment
Take initiative & be organized
Experience with the Microsoft suite of products as well as Google properties (Google drive, etc)
One to five years of full-time work history, office experience, internship or other relevant experience
Must be able to take direction well with ability to juggle multiple clients and campaigns simultaneously
Persistence when encountering obstacles to keep the project moving to completion
Consistently show respect for colleagues at all levels to contribute to a positive work environment
Ability to maintain composure and work well under pressure
Consistently demonstrate the ability to move into problem-solving mode whenever challenges or concerns arise
Preferred
Bachelor's degree in Marketing, Communication or Business preferred
Experience in the Auto industry is preferred but not necessary
AdWords, Analytics, Bing, Facebook Ads Certified preferred
Benefits
Medical
Dental
Vision
401K
Generous PTO
Company
Affinitiv
Affinitiv is the only industry partner that offers OEMs and dealerships the ability to achieve better results through the unique combination of our end-to-end, integrated platform, proprietary data analytics, and full range of marketing agency services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Adam Meier
Chief Executive Officer & President
Mike Trevino
President and Chief Technology Officer
Company data provided by crunchbase