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Inbenta · 2 days ago

Field Marketing Manager

Allen, TX

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Inbenta AI is a global leader in AI-powered customer interactions, seeking a Field Marketing Manager to drive revenue through effective marketing campaigns. The role involves managing the field marketing strategy, budget, and outcomes while collaborating closely with sales teams to engage target enterprise accounts and create experiences that convert to sales opportunities.

Artificial Intelligence (AI)Customer ServiceE-CommerceMachine LearningSemantic SearchVirtual Assistant

Responsibilities

Manage a field marketing budget and deploy resources to maximize qualified leads

Work as a strategic business partner to the Direct Sales and Channel/Partner Sales

Collaborate with sales leadership and Account Executives to identify target accounts, define regional priorities, and build campaigns that align to sales goals

Own event execution. Plan and execute all events on the calendar, in-person and virtual, to maximize attendance and generate qualified pipeline

Run strong pre-show outreach to secure meetings

Build a rigorous post-show follow-up process so the sales team acts on every lead quickly

Ensure all event leads are nurtured effectively

Manage event logistics, including vendor relationships, digital experiences, shipping, and on-site execution

Deliver a consistent, high-quality brand presence

Give the sales team the tools and talking points they need to succeed at events and in follow-up

Design and execute multi-touch marketing campaigns that support the marketing strategy

Use email, social, and digital ads to increase leads and engagement

Track, measure, and report on all field marketing activities

Focus on key metrics: MQLs, SALs, and pipeline influence

Use Salesforce and our HubSpot marketing automation platform to manage campaigns, maintain data quality, and provide visibility into program performance

Turn data into insights

Provide clear recommendations to improve future marketing investments and strategies

Qualification

B2B field marketingEvent managementBudget managementSalesforceHubSpotData analysisProject managementCollaboration skillsCommunication skillsSelf-starter

Required

5+ years of experience in B2B field marketing, preferably at an enterprise SaaS or technology company

Proven success managing a portfolio of events (in-person, virtual, and executive) with measurable impact on sales pipeline

Pipeline-focused mindset: You understand that field marketing exists to generate and close revenue

Strong project management and organizational skills. You can manage multiple complex projects at once in a fast-paced environment without missing details

Budget management experience. You've been directly accountable for marketing spend and ROI

Analytical skills: You're proficient with Salesforce, marketing automation platforms (HubSpot, Marketo), and data analysis tools

Strong collaboration and communication skills. You build trusted relationships with sales teams and internal stakeholders

Self-starter who takes initiative, anticipates needs, and drives projects from start to finish

Willing and able to travel up to 30% to manage and attend key events across North America