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Praytell · 23 hours ago

Vice President, Influencer Marketing & Paid Media

New York, NY

Full-time

Hybrid

Director/Executive

$150K/yr - $175K/yr

10+ years exp

Praytell is a creative communications agency that emphasizes original storytelling and strategic collaboration. They are seeking a Vice President, Influencer Marketing & Paid Media to manage and grow their influencer and paid media practice, blending strategic vision with hands-on expertise to drive impactful marketing campaigns.

AdvertisingCreative AgencyMarketingPublic RelationsSocial Media

Culture & Values

Responsibilities

Evolving the long-term vision for influencer marketing and paid media, defining capabilities and priorities and ensuring the discipline continues to evolve in partnership with the Head of Influence, including anticipating shifts in the creator economy, platforms and consumer behavior and translating those changes into forward-looking strategies that strengthen Praytell's offerings

Serving as a trusted advisor to C-level and executive clients, owning senior relationships, leading high-stakes conversations, navigating complex challenges and helping clients make informed decisions

Developing and delivering integrated influencer and paid media strategies aligned with broader PR, social, media and experiential efforts, ensuring influencer thinking is embedded early in the creative and strategic process rather than treated as a standalone or downstream tactic

Providing strategic oversight of paid social, creator amplification and performance-driven activations, partnering closely with media and analytics teams to ensure efficient investment, continuous optimization and thoughtful use of paid media to extend the impact of influencer and earned efforts

Driving integration of influencer-led commerce and social commerce initiatives into core marketing and revenue strategies (shoppable content, affiliate and creator-affiliate programs, livestream shopping, in-platform shopping features, etc.) to turn creator programs into revenue-generating channels

Refining success frameworks, KPIs and reporting standards to clearly demonstrate business impact and ROI, and guiding teams and clients to use data and insights to inform strategy, creative development, optimization and future investment decisions

Fostering sustainable department growth through thoughtful hiring plans, resourcing models, scoping, pricing and financial stewardship, and partnering with senior leadership to ensure the influencer and paid media practice operates efficiently, scales responsibly and contributes meaningfully to agency performance

Building, mentoring and retaining high-performing teams by setting clear expectations, investing in development and identifying future leaders, while fostering an inclusive, collaborative culture that supports creativity, accountability and long-term career growth

Leading influencer and paid media strategy for integrated new business efforts and identifying opportunities to expand existing client relationships through innovation, results and deeper integration of influencer and paid media solutions

Representing the agency through thought leadership, speaking opportunities and industry relationships and positioning Praytell as a leader in influencer marketing and paid media

Establishing strong processes, tools and workflows that support scalable execution and consistent quality

Qualification

Influencer marketingPaid media strategyTeam leadershipClient relationship managementIntegrated marketing strategiesPerformance optimizationCreative problem solvingCollaborationAdaptabilityOrganizational skills

Required

10+ years of experience leading influencer marketing and paid media programs within a PR, social or integrated agency environment

Strong track record serving as a trusted advisor to C-level and executive clients, leading complex conversations and managing escalations

Proven senior leadership experience building, mentoring and managing high-performing teams

Deep experience developing integrated influencer and paid media strategies that align with PR, social, creative and media disciplines

Fluency in paid social, creator amplification, whitelisting and performance optimization, with the ability to partner closely with media and analytics teams

Demonstrated experience defining success frameworks, KPIs and reporting standards that clearly show business impact and ROI

Experience driving influencer and paid media strategy for new business pitches and driving organic client growth

Solid operational and financial acumen, including experience with scoping, pricing, resourcing and margin management

Strong point of view on influencer marketing, paid media and the creator economy, with the ability to translate trends into actionable client strategies while evolving and expanding the agency's capabilities and offerings

Ambitious and entrepreneurial

Flexible and adaptable

Meticulous and well-organized

A creative problem solver

Inquisitive and eager to learn

Collaborative and team-oriented

Honest and ethical in all work

Committed to advancing diversity, equity, inclusion and belonging in the workplace

Benefits

Comprehensive health care (Medical, Dental, Vision)

Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company

Traditional and Roth 401(k) options with an annual employer contribution based on company performance

Flexible Time Off (FTO), company holidays and mental health days

Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York

Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service

Employee Assistance Program (EAP) with mental health, family, career, legal and financial support

Paid parental leave and fertility support

Training and team-building programs

Camp Praytell, our company offsite (eligibility based on start date)

Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)

And more!