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GE HealthCare · 9 hours ago

Marketing Modernization Director

Massachusetts, United States

Full-time

Onsite

Director/Executive

$160K/yr - $240K/yr

6+ years exp

GE HealthCare is a leading global medical technology and digital solutions innovator. The Marketing Modernization Director will lead the modernization of digital marketing strategies, focusing on AI, social media, and lifecycle marketing to enhance the company's digital presence and drive customer engagement.

AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical

Growth Opportunities

No H1B

Responsibilities

Digital Strategy Innovation: Spearhead the modernization of our paid and organic search strategies, incorporating AI-driven platforms such as ChatGPT, Claude, and Gemini to align with evolving buyer behaviors and search patterns. Develop cutting-edge approaches to improve our quality score and optimize our presence across digital channels

Social Media Excellence: Redefine our organic and paid social media strategies to amplify thought leadership content, enhance SERP rankings, and improve quality scores on platforms including LinkedIn, Meta, and others. Drive engagement and elevate our brand presence through innovative social media tactics and content marketing. Develop and execute Employee advocacy program ensuring our Associates are able to easily communicate our thought leadership content on our channels and are driving the GEHC brand to thier connections

Lifecycle Marketing Leadership: Craft and execute a comprehensive lifecycle marketing strategy that enhances customer relationships from prospecting to repurchase. Utilize email and other channels in a coordinated manner to deepen engagement and drive customer loyalty and retention

Email Strategy Development: Design and implement sophisticated email marketing strategies that effectively engage target audiences and drive key business objectives. Utilize segmentation, personalization, and automation to enhance the customer journey from acquisition through to loyalty and retention

Data Analysis & Optimization: Regularly analyze campaign performance and customer behavior to identify insights and opportunities for optimization. Leverage A/B testing and other methodologies to continuously improve campaign effectiveness and ROI

Strategic Analysis and Execution: Conduct thorough market analysis to identify gaps and opportunities in our current digital marketing strategies. Develop and implement robust action plans to address these gaps, leveraging data-driven insights to guide decision-making

Stakeholder Collaboration: Establish and nurture strategic relationships with key digital advertisers and platforms to ensure GE Healthcare remains at the forefront of digital marketing trends and opportunities

Qualification

Digital marketing strategyAI-driven platformsLifecycle marketingEmail marketing strategiesData analysisSEOAgile thinkingLeadership skillsRelationship building

Required

Bachelors degree required

Certification in AI, machine learning, or experience using LLM to improve digital marketing capabilities required

Minimum of 6 years of experience executing digital marketing programs, with a proven track record of leading successful marketing transformation projects

Deep understanding of digital marketing ecosystems, including SEO, AI-driven content platforms, social media strategies, and lifecycle marketing

Exceptional leadership skills with the ability to manage and inspire a team towards achieving groundbreaking results

Strong analytical skills, with a knack for identifying trends and insights in complex data sets

Excellent relationship-building capabilities with internal stakeholders and external partners

Agile and innovative thinker, with a relentless drive for excellence and a constant eye on the latest marketing trends and technologies

Preferred

Master's degree preferred

Benefits

Medical

Dental

Vision

Paid time off

A 401(k) plan with employee and company contribution opportunities

Life

Disability

Accident insurance

Tuition reimbursement

Company

GE HealthCare

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GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892

Chicago, Illinois, USA

10001+ employees