Stanley Black & Decker, Inc. · 1 week ago
Product Copywriter
United States
Full-time
Remote
Mid Level
3+ years expStanley Black & Decker, Inc. is seeking a Product Copywriter to join their global creative studio team. The role involves writing clear and persuasive product copy while collaborating with product and marketing teams to connect brands with audiences and drive product awareness and conversion.
IndustrialManufacturingRetail
Responsibilities
Write clear, concise, and persuasive benefit-led product copy for our website, catalogs, merchandising, ecommerce and other sales channels that drive conversion
Collaborate with product managers, brand strategists, and marketing teams to understand product features, benefits, and target audiences
Create engaging content for other touchpoints including email, website pages, and digital ads related to product launches and promotions
Ensure all product copy aligns with brand voice, style guidelines, and SEO best practices
Edit and proofread copy to ensure accuracy, consistency, and quality
Conduct research on industry trends, tools, competitors, and customer needs to inform copywriting strategies
Propose enhancements to content itself and make suggestions to increase effectiveness
Update and maintain product copy based on feedback, new features, or changes
Participate in brainstorms and other collaborative ideation exercises with the broader in-house creative studio
Stay up to date with trends in AI writing to inform work and development processes
Qualification
Required
Strong proofreading ability and attention to detail
360° thinker with consumer touchpoint/journey awareness—full marketing funnel understanding
Ability to rationalize copy decisions
Exceptional time management with the ability to organize, prioritize, and manage multiple projects simultaneously
Team player with the ability to communicate effectively, manage expectations, incorporate feedback, and problem-solve when needed
4-year degree in English, writing, journalism, communications, or a similar field
3+ years' work experience with an in-house marketing team or advertising agency
Portfolio with relevant work experience and examples required
Preferred
Experience with Product Information Management (PIM) systems
Interest in construction goods and equipment is a plus
Experience working with large-scale brands
Experience managing and tracking tasks in Workfront is a plus
Benefits
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
Company
Stanley Black & Decker, Inc.
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
10001+ employees
H1B Sponsorship
Stanley Black & Decker, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (78)
2024 (71)
2023 (74)
2022 (117)
2021 (121)
2020 (98)
Funding
Current Stage
Public CompanyTotal Funding
$745.4M2023-03-01Post Ipo Debt· $745.4M
1978-01-13IPO
Leadership Team
Christopher Nelson
President and Chief Executive Officer
Amir Kashani
Director AI and Digital Product Development
Recent News
2025-12-24
2025-12-24
Company data provided by crunchbase