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TAWANI Enterprises, Inc. · 6 days ago

Marketing Analyst

Chicago, IL

Full-time

Onsite

Senior Level

6+ years exp

TAWANI Enterprises, Inc. is a Chicago-based company focused on private investments aimed at creating opportunities for growth and knowledge within communities. The Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data, providing actionable insights to optimize campaigns, and creating reports for portfolio clients.

Angel InvestmentProperty ManagementReal Estate

Comp. & Benefits

Responsibilities

Track and gather digital and traditional metrics and create insights for each business

Create weekly and campaign reports from the various media campaigns across all channels

Develop and maintain key performance indicators to track media campaign success

Conduct analysis of benchmark performance against industry standards

Make data-driven recommendations for budget allocations and targeting adjustments

Plan and execute A/B tests and experiments to refine media strategies

Interpret test results to implement improvements in future campaigns

Provide ad-hoc analysis and support for various data-related inquiries

Maintain organized documentation of data sources, methodologies, and results

Create and deliver reports regularly for internal stakeholders

Perform keyword research and monitor SEM campaigns

Qualification

Data analysisSearch Engine MarketingDigital media understandingData reportingCommunication skillsProblem-solving skillsDetail oriented

Required

6+ years of experience with a Bachelor's degree in a related field, such as Marketing, Data Science, or Statistics

Proven experience in data analysis and interpretation in marketing or the advertising industry

Experience with building data tables and reports

Strong understanding of digital and social media channels

Experience with Search Engine Marketing

Strong analytical and problem-solving skills

Excellent communication and presentation skills

Detail oriented with the ability to manage multiple tasks and meet deadlines

Preferred

Some agency side experience is a plus

Benefits

Medical

Dental

Vision

401K match (6%)

Paid Time Off

Company

TAWANI Enterprises, Inc.

A visionary umbrella organization with an entrepreneurial outlook, TAWANI Enterprises has a private equity portfolio of startup and mature innovative companies in various industries; and not-for-profit interests through Foundation work and military history and education organizations.

Founded in 1994

Chicago, Illinois, USA

51-200 employees