Director of Innovation - Member Growth jobs in United States
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Virta Health · 1 week ago

Director of Innovation - Member Growth

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
money$163K/yr - $187K/yr
date8+ years exp

Virta Health is on a mission to reverse metabolic disease in one billion people. As the Director of Innovation – Growth Marketing, you will pilot and scale innovative growth initiatives, manage strategic experiments, and lead digital marketing efforts to expand awareness and unlock new growth levers.

DiabetesHealth CareMedicalPersonal Health

Responsibilities

Own and scale special growth initiatives
Drive SEO/AEO strategy and execution
Orchestrate select paid media efforts
Improve cross-funnel conversion
Lay the foundation for future growth orgs

Qualification

Growth marketingPaid media strategySEO/AEO executionAnalytics toolsB2B2C marketingConversion optimizationLifecycle automationAd platformsOmnichannel thinkingMission fitCollaboration tools

Required

8-10+ years of experience in marketing leadership positions, preferably in consumer health
Growth ownership from 0 → 1 → scale. You've owned early-stage pilots and scaled them to $MM revenue drivers
Paid media fluency. Some hands-on experience with $1M+ budgets across Google Ads, Meta, and other channels
B2B2C expertise. You've marketed within complex ecosystems—where you might not own the full member list and need to reach people through indirect paths
Conversion mindset. You don't just drive traffic—you drive enrollments
Omnichannel thinking. You can partner across email, mail, and SMS teams to create surround-sound campaigns that increase activation and reduce friction
Mission fit. You're excited about marketing a clinically-founded intervention that improves people's lives
Proficiency in ad platforms: Google Ads (Search/Display/YouTube), Meta, emerging health-specific networks
Proficiency in lifecycle & automation tools: Braze, Hubspot or similar; Ours Privacy, Freshpaint or similar
Proficiency in analytics tools: GA4, Amplitude, Looker/Tableau
Proficiency in SEO tools: one or more of: Semrush, Ahrefs, BrightEdge, etc
Proficiency in optimization tools: Webflow, Optimizely
Proficiency in collaboration tools: Slack, Asana, Google Workspace

Company

Virta Health

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Virta delivers a clinically-proven treatment to reverse type 2 diabetes and other chronic metabolic diseases.
dateFounded in 2014
location
San Francisco, California, USA
people-size1001-5000 employees
web-link
http://virtahealth.com

Funding

Current Stage
Late Stage
Total Funding
$373M
Key Investors
Tiger Global ManagementSequoia Capital Global EquitiesCaffeinated Capital
2021-04-19Series E· $133M
2020-12-02Series D· $65M
2020-01-10Series C· $93M

Leadership Team

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Sami Inkinen
CEO & Co-Founder
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Amit Shah
Chief Operating Officer
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Recent News

Business Wire, Inc.
Virta Health Appoints Laura Walmsley as Chief Commercial Officer
2025-11-17
Business Wire
Virta Health Unveils Landmark Annual Report Defining a New Era of Metabolic Disease Reversal
2025-11-14
Daily News
As insurers struggle with GLP-1 drug costs, some seek to wean patients off
2025-09-13
Company data provided by crunchbase