Equifax · 1 week ago
Senior Director of Brand Marketing, Meetings, and Events
Alpharetta, GA
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expEquifax is a leading global data analytics company, and they are seeking a Senior Director of Brand Marketing, Meetings, and Events to lead their strategic vision and operational execution for corporate events. This role involves overseeing a high-performing team, modernizing event processes, and ensuring alignment with business objectives while enhancing the attendee experience.
AnalyticsConsultingDatabase
No H1B
Responsibilities
Lead, mentor, and develop a high-performing team of event and meeting planners professionals to execute a complex portfolio of global events, ranging from C-Suite/Board meetings to large-scale employee recognition programs
Partner directly with the SLT and C-Suite to define the strategic vision for major corporate events, ensuring content and logistics align with Equifax business priorities and growth strategies
Oversee the Sports Customer hosting function to ensure elevated customer programs and effective brand visibility within our sponsorship portfolio, while ensuring these activities remain aligned with broader corporate goals
Collaborate deeply with the Creative and Brand Strategy leadership to ensure all events and experiences seamlessly reflect the corporate brand standards and narrative
Drive operational excellence by modernizing event processes, implementing AI and new technologies where appropriate, and managing complex budgets and vendor relationships to maximize ROI
Demonstrate executive presence and crisis management leadership, ensuring "flawless execution" and rapid problem-solving behind the scenes during high-pressure situations
Qualification
Required
10+ years of progressive leadership experience in corporate event management, brand marketing, or a related field, with specific experience working in-house at a large, complex enterprise
Demonstrated track record of planning and executing high-touch, C-Suite, and Board of Director level meetings and events with extreme attention to detail and confidentiality
Strong financial acumen with experience negotiating and managing complex, high-value vendor contracts and multi-million dollar event budgets
Advanced proficiency with productivity and project management tools (Google Suite, Microsoft Office, etc.) to drive team efficiency
Proven experience leading and developing teams, specifically managing people managers or senior-level individual contributors
Strategic agility: The ability to pivot quickly from high-level vision setting to logistical problem solving without losing sight of the business objective
A collaborative leadership style that builds strong partnerships across matrixed functions (Creative, Communications, Legal, Security) to remove obstacles and drive results
Preferred
Experience within the FinTech, SaaS, Technology, or Financial Services industries, with an understanding of the regulatory and pace requirements of the sector
A 'luxury' hospitality mindset with experience curating high-end incentive trips or VIP experiences that require a sophisticated touch
Ability to remain composed and decisive under extreme pressure; someone who can anticipate executive needs before they are spoken and manage crises with discretion ('grace under pressure')
Experience integrating Artificial Intelligence (AI) or data-driven insights into event planning and attendee experience strategies
Company
Equifax
Equifax is a data, analytics, and technology company for automotive, healthcare, and insurance industries.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1M2009-09-04Post Ipo Equity· $1M
1971-05-11IPO
Leadership Team
John Gamble
Corporate Vice President, Chief Financial Officer
Justin Demola
Senior Vice President, Mortgage and Housing
Recent News
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