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TOTO USA · 3 days ago

Assistant Director of Creative

Morrow, GA

Full-time

Onsite

Director/Executive

$140K/yr - $170K/yr

8+ years exp

TOTO USA is one of the world's largest plumbing products manufacturers, dedicated to enhancing comfort and performance in bathroom design. The Assistant Director of Creative will oversee the development and implementation of the brand's visual identity, ensuring excellence across all creative outputs while collaborating with various stakeholders to drive business growth and elevate the TOTO brand reputation.

Building MaterialIndustrialManufacturing

Responsibilities

Lead the ongoing development, maintenance, and execution of TOTO’s North American brand identity system, ensuring consistency and excellence across all customer touchpoints

Translate high-level brand strategy, product positioning, and campaign concepts into visually compelling and measurable creative assets

Serve as the primary brand guardian, enforcing adherence to established brand standards and visual guidelines, both internally and with external partners and agencies

Ensure that all creative output meets commercial objectives while maintaining the premium and sophisticated quality expected of the TOTO brand

Manage, mentor, and develop the in-house creative team (currently 3 direct reports), fostering a collaborative, highly efficient, and high-performance culture

Oversee and manage external agencies, freelancers, photographers, videographers, printers, and technical document creation/production vendors

Establish, document, and optimize creative workflows, project intake processes, resource allocation, and production timelines to ensure the timely and cost-effective delivery of high-quality work

Direct the creation of fully integrated campaign materials, including digital advertisements, landing pages, email marketing visuals, catalogs, high-precision technical brochures, and comprehensive price books

Manage the technical drafting, buildout, and ongoing accuracy of comprehensive price books, ensuring precise product specifications, pricing, and details related to drop shipments are accurately represented and consistently updated across all versions

Lead and execute product photography, video shoots, and content production in support of new product launches and foundational brand storytelling

Oversee the design and production of physical assets, including packaging, POP (Point of Purchase) displays, merchandising materials, and large-format trade show graphics

Ensure all digital assets adhere to relevant accessibility standards (e.g., WCAG)

Partner closely with critical internal stakeholders, including Development Engineering (DE), Product Planning (PP), Digital Marketing, Social Media, Retail Sales, Channel Sales, and Public Relations (PR) to align creative execution with strategic product and commercial priorities

Collaborate with sales and channel teams to develop presentations, robust sales enablement materials, and channel-specific assets for wholesale, retail, and e-commerce partners

Work collaboratively with global TOTO teams to adapt and localize international brand campaigns and visual standards appropriate for the North American market

Qualification

Brand identity developmentAdobe Creative SuiteCreative team managementProject management platformsPhotography/video directionStakeholder managementCommunicationVisual presentation skillsNegotiation skills

Required

Bachelor's degree or higher in Graphic Design, Visual Communications, Marketing, or a related creative field

A minimum of 8 years of progressive experience in brand creative development, either agency or in-house environment

A minimum of 4 years' experience leading, managing, and mentoring creative teams and overseeing external vendors/agency partners

Demonstrated expertise in concept development, brand identity system architecture, photography/video direction, print production (especially technical documents), and multi-channel campaign execution

Mastery of the Adobe Creative Suite (InDesign, Photoshop, Illustrator required)

Strong working knowledge of project management platforms (e.g., Monday.com, Wrike, Asana)

Exceptional aesthetic eye and ability to balance high-level design craft with tangible business objectives

Excellent communication, visual presentation, negotiation, and executive-level stakeholder management skills

Required for consideration: CV/Resume and a comprehensive portfolio showcasing both individual creative work and examples of team-led creative campaigns