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allwhere · 4 days ago

Marketing Operations Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $125K/yr

5+ years exp

allwhere is a company focused on providing holistic remote work solutions for enterprises. They are seeking a Marketing Operations Manager to implement and optimize their marketing technology stack, execute lifecycle marketing campaigns, and enhance funnel optimization efforts.

SoftwareVirtual WorkforceVirtual World

Responsibilities

Own the Marketing Tech Stack: Manage selection, implementation, and performance of core tools including CRM (HubSpot), analytics platforms, and system integrations to support a seamless and scalable marketing infrastructure

Campaign Execution & Optimization: Design and launch end-to-end email and lifecycle campaigns—handling audience segmentation, A/B testing, deployment, and post-campaign performance analysis

Sales Funnel Automation: Build and maintain automated workflows that support lead nurturing, qualification, and conversion from MQL to Closed Won—partnering closely with Sales to align systems and processes

Outbound Cold Emailing: Collaborate with the Sales and Growth teams to develop and execute outbound cold email strategies that generate pipeline, including list building, sequencing, personalization, and performance tracking

Email Marketing & Content Deployment: Execute marketing communications in support of the campaign calendar—newsletters, product updates, promotions—ensuring tailored segmentation and dynamic personalization

Lifecycle Marketing: Partner with Product and Customer Success to develop targeted lifecycle programs that increase activation, retention, and expansion across our customer base

Product Collaboration: Work closely with the Product team to integrate marketing technology with product infrastructure, align data sources, and co-create fun, product-led marketing campaigns that drive user engagement and awareness

Data Quality & Governance: Monitor and maintain data integrity within our marketing database through regular hygiene processes, enrichment efforts, and audience segmentation strategy

Technical Troubleshooting & QA: Ensure campaigns, workflows, integrations, and tracking systems function reliably and as intended—proactively identifying and resolving operational issues

Performance Reporting & Attribution: Lead tracking, reporting, and analysis across the full marketing and sales funnel to deliver insights that drive strategic decisions and team alignment

Qualification

HubSpotMarketing AutomationCRM ArchitectureSalesforceGoogle AnalyticsData GovernanceCollaborative CommunicatorIndustry InsightData-Driven MindsetProject Leadership

Required

5+ years in Marketing Operations at a B2B SaaS or product-led growth company, with a strong grasp of marketing automation, CRM architecture, and cross-functional collaboration

Advanced expertise in HubSpot and proficiency with platforms such as Salesforce, Google Analytics, Tag Manager, Looker, and other martech tools

Hands-on experience planning and executing outbound cold email campaigns using tools like HubSpot Sequences, Salesloft, or Apollo—including personalization, testing, and performance analysis

Proven success working with Product teams to align on tooling, data flows, and joint campaigns—especially those that creatively connect users to new features or experiences

Deep understanding of data governance, segmentation, and campaign reporting. You're comfortable identifying trends and translating metrics into action

Demonstrated ability to lead initiatives, manage multiple projects simultaneously, and work cross-functionally with stakeholders in Sales, Product, and Marketing

Proven ability to manage and scale campaigns from concept through optimization with attention to detail and deadlines

Transparent, curious, and confident in driving discussions, asking the right questions, and challenging assumptions to arrive at the best outcome