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Zeta Global · 2 days ago

Senior Vice President, Federal Sales

United States

Contract

Remote

Director/Executive

$200K/yr - $400K/yr

10+ years exp

Zeta Global is an AI-Powered Marketing Cloud company that aims to simplify sophisticated marketing through its platform. The Senior Vice President of Federal Sales will lead the expansion into the U.S. Federal, State, and Local Government markets, driving new accounts and scaling a dedicated public-sector sales organization.

AdvertisingAnalyticsInformation ServicesMarketing

Hiring Manager

Michael Curto

Responsibilities

Identify, build new relationships across all verticals

Drive $M+ in federal + state + local bookings (FY26–FY27), owning pipeline from lead gen to close

Lead the pursuit of 3–5 high-value Blanket Purchase Agreements (BPAs) under our soon-to-be-awarded GSA Schedule (target vehicles: Army Recruiting, CMS Digital Outreach, VA Digital Media, multi-agency citizen engagement BPAs, etc.)

Build and execute pipeline across repeatable horizontal use cases:

Military & federal civilian recruiting (all six armed services + OPM, Peace Corps, USAID)

Public health & benefits outreach (CMS/HealthCare.gov, Medicaid state agencies, VA, SSA)

Citizen engagement, tourism, and economic development (National Park Service, state tourism boards, USDA, SBA)

Design a public-sector sales playbook and hire/mentor an expanded team (1–3 AEs/BDRs)

Align with executives to activate on thoughtful, bespoke growth strategies for prospect accounts

Collaborate with the supporting internal ecosystem to maximize the value of each interaction

Thoughtfully craft and activate territory and account plans in pursuit of company and personal revenue growth goals

Engage VP and Executive Level contacts within target accounts who fit the Ideal Customer Profile

Generate business opportunities through professional, dedicated research, prospecting and cold calling using strategic methods to build meaningful and relevant dialogue with prospects

Through direct efforts and leveraging Zeta colleagues and executives - cultivate and expand engagement with, and access to, the prospects buying committee, including the mapping of prospect organizations

Collaborate across subject matter experts to define and build value during the discovery and validation process with prospective clients

Build Opportunity Briefs to internally communicate and prescribe integrated software and service solutions to meet the prospects' long-term needs as a strategic business partner

Develop and maintain a pipeline of viable opportunities sufficient to exceed quota, and keep abreast of prospects in your geographical territory

Maintain accurate forecasts and up-to-date pipeline information

Drive all aspects of the sales cycle including, proposals, scoping, pricing, and contract negotiations

Collaborate with the Account Management team to ensure 100% customer satisfaction and retention

Meet or exceed quarterly and annual revenue targets

Qualification

Federal sales experienceSaaS sales experienceBPA/GWAC/IDIQ experienceCustomer Data PlatformsEmail Service ProvidersBI & AnalyticsOmni-Channel OrchestrationWeb/Email PersonalizationStrategic planningCollaboration skillsRelationship building

Required

10–15 years of enterprise SaaS, martech, adtech, or data/analytics sales, with 5+ years focused on federal/DoD

Proven track record closing $2M–$15M+ ARR deals into federal civilian agencies and/or DoD, including multi-year expansions

Hands-on experience winning and scaling BPAs, GWACs, or agency-specific IDIQs (GSA, NASA SEWP, NIH CIO-CS, Army RS3, etc.)

Ability to strategically plan territory and account execution playbook

Experience collaborating across a broad supporting ecosystem