Future-Able · 5 days ago
Assistant Director, Digital Marketing
United States
Full-time
Remote
Director/Executive
$82K/yr - $106K/yr
6+ years expFuture-Able is supporting the search for an Assistant Director, Digital Marketing on behalf of UNICEF USA. This role drives integrated, data-driven digital fundraising and performance marketing initiatives across the full supporter lifecycle in service of UNICEF’s global mission to improve outcomes for children worldwide.
Management Consulting
No H1B
Responsibilities
Partner across Direct Response and Marketing & Communications to support integrated full-funnel strategies spanning lead generation, conversion, and retention
Contribute to campaign strategy and tactical planning to achieve shared KPIs across brand and performance efforts
Ensure two-way visibility and alignment across initiatives that impact supporter engagement, donor growth, and lifecycle journeys
Lead implementation of content and creative strategies for digital fundraising in partnership with Marketing & Communications, ensuring cohesion across brand and performance messaging
Oversee website conversion rate optimization initiatives in partnership with internal teams and agency partners, leveraging user insights and A/B testing to improve supporter flow and digital conversion while maintaining brand integrity
Partner with Philanthropy Insight, Technology, and COE teams to define business requirements for dashboards, reporting, and data structures that enable accurate, actionable insights
Partner with Direct Response and Brand teams to develop quarterly, data-driven digital media plans, including channel allocation, objectives, CTAs, and audience targeting for one-time and monthly fundraising programs
Develop and manage performance briefs in collaboration with Marketing & Communications and the agency of record
Facilitate planning and execution of cross-channel digital fundraising campaigns across email, paid social, paid search, and display
Maintain campaign trackers, quarterly planning cadences, and weekly working sessions to ensure alignment across internal and external partners
Serve as performance marketing’s primary day-to-day partner to the digital agency of record, overseeing campaign execution, optimization, and performance tracking
Support the development and execution of digital emergency response activations, leading real-time cross-channel efforts with a full-funnel lens
Oversee Community Fundraising strategy and operations, advising Philanthropy partners on peer-to-peer best practices and identifying opportunities to expand passive donation and lead-generation programs
Serve as a subject matter expert on digital fundraising and performance marketing best practices across the organization
Partner with Philanthropy Insight on budget planning, revenue forecasting, dashboard development, and ad-hoc analysis
Identify, test, and scale innovative opportunities such as lead generation pilots, experimentation roadmaps, streaming, AI, and personalization
Build and maintain strong relationships with UNICEF teams, agency partners, and media platforms to stay connected to emerging tools and best practices
Champion Philanthropy Division values by prioritizing impact for children, modeling collaboration, and providing clear communication and feedback
Perform other duties as assigned
Qualification
Required
Bachelor's degree and 6 years of relevant experience required
Strong knowledge of performance marketing channels, strategies, and tactics to drive revenue across diverse audience segments
Demonstrated experience developing and executing full-funnel digital fundraising or marketing strategies
Analytical and enterprise-level thinking skills with the ability to translate organizational objectives into actionable tactics
Experience working with cross-functional teams and external agency partners
Strong communication, collaboration, and stakeholder management skills
Commitment to UNICEF USA's mission and values
Must possess current and valid U.S. work authorization and be eligible to work for any U.S. employer without sponsorship
Preferred
Master's degree preferred, or equivalent combination of education and experience
Familiarity with CRMs and marketing platforms such as Salesforce Marketing Cloud, Fundraise Up, paid media platforms, and business intelligence tools (e.g., Power BI) preferred
Company
Future-Able
Future-Able helps organizations scale smarter - aligning people, systems, and strategy to drive performance and growth.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase