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AlphaSense · 3 hours ago

Integrated Marketing Program Manager

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $124K/yr

5+ years exp

AlphaSense is a leading company in AI-driven market intelligence, helping professionals make informed decisions. They are seeking an experienced Integrated Marketing Program Manager to oversee and operationalize the integrated marketing planning and execution process across the organization, ensuring campaigns are efficiently planned and executed across various teams and channels.

AnalyticsArtificial Intelligence (AI)Machine LearningMarket ResearchSaaSSearch Engine

Comp. & Benefits

Responsibilities

Own and manage the end-to-end integrated marketing planning process, including campaign development, prioritization, timelines, execution, and readouts

Partner with Marketing leadership and functional teams to translate strategic priorities and key moments into executable, integrated campaign plans

Facilitate planning cadences, working sessions, cross-functional reviews, and ongoing communication to ensure alignment across teams

Develop and maintain integrated campaign plans, timelines, and dependency tracking across all participating teams, including Revenue Marketing, Product Marketing, Brand, Content, Communications, Experience, and Operations

Identify risks, gaps, and bottlenecks early and proactively drive resolution

Ensure campaign themes, product launches, and programs go live on time, with clear ownership, deliverables, and success criteria

Act as the central point of coordination across marketing teams and drive clarity around roles, responsibilities, and handoffs throughout the campaign lifecycle

Foster strong working relationships and a culture of accountability and shared ownership

Partner with cross-functional teams to ensure campaigns and programs to build, define, and refine campaign performance metrics and measurement

Build, document, update, and continuously optimize integrated marketing workflows, templates, resource hubs, and best practices

Bring operational discipline to cross-functional campaign execution, including status tracking, retrospectives, and continuous improvement

Provide leadership with regular visibility into campaign progress, risks, and outcomes

Qualification

Integrated marketingProgram managementCross-functional collaborationB2B SaaS experienceProject management toolsOrganizational skillsCommunication skills

Required

5-10 years of experience in integrated marketing, program management, or a similar role

Proven track record managing complex, cross-functional marketing programs or campaigns

Experience with integrated marketing frameworks and full-funnel campaign planning

Strong operational mindset with the ability to manage timelines, dependencies, and stakeholders

Exceptional organizational and communication skills; able to influence without direct authority

Experience operating in fast-paced, high-growth B2B SaaS organizations

Experience supporting revenue-focused marketing motions (pipeline, bookings, lifecycle)

Hands-on experience with project management and marketing tools (e.g. Asana, Notion, Salesforce)

Benefits

Performance-based bonus

Equity

Generous benefits program

Company

AlphaSense

Glassdoor3.9

AlphaSense is a platform harnessing AI to deliver insights, helping professionals make informed, impactful decisions. It is a sub-organization of AlphaSense.

Founded in 2008

New York, New York, USA

1001-5000 employees