Demandbase · 2 weeks ago
Sales Director, Programmatic Inventory
United States
Full-time
Remote
Director/Executive
10+ years expDemandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. The Sales Director, Programmatic Inventory will create and build partnerships with SSPs and Publishers to ensure access to high-quality, scalable supply for Demandbase’s advertising platform.
Agentic AIArtificial Intelligence (AI)B2BBig DataGenerative AIMarketing AutomationSalesSales AutomationSales EnablementSoftware
Responsibilities
Help identify the top SSPs and Publishers we should be partnering with
Evaluate new and unique supply sources
Build and enhance inventory access, including getting more first look opportunities in place and securing exclusive deals
Tout Demandbase’s premium, direct, unique, and global B2B demand
Lead contract negotiations in partnership with our Legal team
Advocate for Demandbase to be prioritized by SSPs and Publishers for integration
Ensure spend is shifting from Open Auction to Programmatic Deals to highlight to Publishers we have scale
Renegotiate CPM rates with supply sources to ensure we’re getting the most efficient rate possible
Partner with R&D to prioritize Inventory-related Product requests including access to new datapoints, optimizing based on a new KPI, and launching new inventory formats
Meet with internal Advertising teams to learn more about their Inventory requests and determine how we can address them
Qualification
Required
10+ years of experience in ad tech, media sales, or digital advertising
Proven ability to lead high-stakes conversations with SSP and Publisher contacts, especially with top-tier media properties
Familiarity with DSPs (e.g. The Trade Desk, StackAdapt), SSPs (e.g. Magnite, Index Exchange), and Publishers (e.g. Netflix, Spotify); experience in B2B advertising a strong plus
Confident communicator who brings ideas to the table and is open to feedback
Preferred
Experience working within an Inventory team for a DSP
Company
Demandbase
Demandbase gives GTM teams the clarity and confidence to build pipeline that truly moves the business.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$318MKey Investors
Vista Credit PartnersSageview CapitalGreenspring Associates
2023-02-16Debt Financing· $175M
2017-05-25Series H· $65M
2015-07-15Series G· $30M
Leadership Team
Gabe Rogol
Chief Executive Officer
A
Abderrezak Kamel
Chief Technology Officer - Advertising
Recent News
2026-01-09
Company data provided by crunchbase