Wavestone North America ยท 4 days ago
Paid Media Manager (Pittsburgh, PA Only)
Pittsburgh, PA
Full-time
Onsite
Mid Level
3+ years expWavestone North America is a global consulting powerhouse that partners with clients on critical strategic transformations. They are seeking a Paid Media Manager who will own and optimize lead generation campaigns across multiple paid channels while supporting broader marketing initiatives.
Business DevelopmentConsultingInformation TechnologyInnovation ManagementManagement ConsultingMarketing
Responsibilities
Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals
Own strategy and execution to develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads
Drive results and scale conversion-focused campaigns to meet our growth goals
Conduct keyword research and competitive analysis to inform campaign strategies
Develop and refine audience targeting to improve campaign performance
Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI
Leverage Salesforce to track, report, and ensure lead quality and attribution
Implement and manage offline conversion tracking, connecting CRM and sales data to paid media platforms to improve optimization, lead quality, and attribution accuracy
Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams
Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance
Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates
Translate performance data into clear insights and identify new growth opportunities and recommendations for leadership
Coordinate timelines and priorities across internal teams to deliver campaigns on schedule
Qualification
Required
Bachelor's degree in a variety of disciplines to include Business, Marketing, Communications, Information Systems or other related fields
3+ years of hands-on experience managing performance-driven paid media campaigns (Google, Microsoft, LinkedIn)
Strong skills in analytics and reporting (Google Analytics and Salesforce)
A strong background in conversion tracking (Google Tag Manager, Google Analytics) and understanding of data compliance
Project management skills; able to juggle multiple campaigns and stakeholders
Ability to engage practice leads, contribute ideas, make recommendations and proactively follow-up
Familiarity with SEO principles and ability to integrate SEO considerations into paid campaigns
Excellent written and visual communication skills
Preferred
Experience with design tools enabling you to independently create or refine campaign assets when needed (Adobe Suite, Canva)
Google Ads and/or Microsoft Ads certifications
Digital marketing experience gained in management consulting, professional services, or B2B focused companies
Benefits
Medical / Dental / Vision coverage
Health Care FSA and Dependent Care FSA
Employer Paid disability and life insurance
Short-term & Long-term Disability
Term life and AD&D
Voluntary life insurances
Critical Illness and Accident insurances
$50 Technology stipend (monthly)
401(k) retirement plan - Traditional 401(k) & Roth 401(k)
30 Days of flexible paid time off (accrued monthly)
Employee Assistance Plan (EAP)
Paid Parental Leave Policy
Ability to participate in the company ESOP plan
Company
Wavestone North America
[PART OF WAVESTONE GLOBAL] We are Wavestone North America.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-01-16Acquired
Leadership Team
Mike McClaine
CEO
Chris Malarky
Chief Financial Officer
Recent News
2025-04-12
Pittsburgh Business Times
2024-01-21
2024-01-20
Company data provided by crunchbase