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NBCUniversal · 1 day ago

Sr. Analyst, Audience Growth

New York, NY

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $85K/yr

3+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. They are seeking a Senior Analyst for Audience Growth to drive revenue and value for NBC News by managing paid media strategies for their commerce brands.

BroadcastingMedia and EntertainmentNews

Responsibilities

Own paid media performance tracking in partnership with external vendors

Ability Own in-house affiliate and branded partnerships paid media campaigns

Support Audience team in technical integrations, including CRM, CAPI (Meta/Google), CDP (e.g. mParticle), MMP (e.g. Kochava), etc

Manage paid media operations, including internal/external stakeholder management, reporting, content analysis, and ad creative quality assurance

Partner with manager on managing and optimizing a robust paid media budget

Foster strong relationships and trust across the Commerce and Digital team key stakeholders, including Editorial, Partnerships, Product, and Analytics

Partner with Commerce Editorial and Commerce Partnerships teams to operationalize campaigns that drive a positive ROI

Track and submit invoices from vendors

Qualification

Digital performance marketingFacebook Ads ManagerGoogle AdsAffiliate marketingE-commerce metricsQuantitative skillsAI in enterpriseCross-functional collaboration

Required

3+ years of work experience in digital performance marketing or similar roles, ideally with a commerce publisher

Experience working within Facebook Ads Manager and Google Ads

Strong quantitative skills, including paid media forecasting and analysis

Understanding of affiliate marketing and e-commerce metrics

Ability to pivot and operate effectively in cross-functional organizations

Has their finger on the pulse across the commerce and media industry

Preferred

Experience using AI in an enterprise environment is a plus

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees