Social Media Producer, The B-Side jobs in United States
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Boston Globe Media · 1 week ago

Social Media Producer, The B-Side

positionBoston, MA
timeFull-time
remoteOnsite
seniorityEntry, Mid Level
money$65K/yr - $75K/yr
date2+ years exp

Boston Globe Media is seeking a Social Media Producer for The B-Side, their award-winning newsletter and social brand for young Bostonians. The role involves creating engaging social content that highlights local culture and events, while also managing audience interactions and analyzing performance data.

BroadcastingMedia and EntertainmentNews

Responsibilities

Produce, film, and edit scrolling-stopping, sharable videos showcasing the coolest, cheapest, and most unique things to do around Boston
Continue to produce social content within existing B-Side verticals (MBTA food crawls, day trips, local news memes, good news features, etc.); working closely with B-Side’s head of content Emily Schario in the field
Spot trends, audience questions, and recurring needs — and turn them into repeatable franchises or formats
Engage with our social audience; respond to comments, DMs, engage with other accounts, etc
Publish across Instagram, TikTok, YouTube Shorts, LinkedIn, and emerging platforms, tailoring content to each while maintaining a cohesive B-Side voice
Create the daily B-Side newsletter Wordpress for distribution across Boston.com
Fact-check scripts and other information that gets shared across social platforms
Oversee performance data, providing monthly check ins on high/low engagement posts
Use performance data and audience feedback to iterate on tone, timing, and formats
Contribute ideas to editorial planning and help identify stories and social content well-suited for our audiences
Collaborate with local creators for special content initiatives, including branded content opportunities
Shoot original branded content alongside our branded content studio, Studio/B
Represent the B-Side brand at member meetups and B-Side events

Qualification

Social media expertiseVideo production skillsJournalistic ethics knowledgeShort-form script writingBoston area knowledgeAudience-first mindsetFlexibility in hoursEntrepreneurial spiritCulture buildingAdaptability

Required

2-5 years of experience in journalism, social video, and/or digital media
Strong news judgment and understanding of journalistic ethics and standards
Deep familiarity with social platforms and what performs well on each
Excellent short-form script-writing skills — punchy, clear, conversational, and precise
Ability to capture and edit video content on tight deadlines
Strong knowledge of the Boston area and its food, culture, and neighborhoods
A curious, audience-first mindset and a commitment to inclusive storytelling
Flexibility to work odd hours (occasional weekends, outside 9-5 window, etc.)
Entrepreneurial spirit and get-things-done attitude
Culture builder and enthusiasm, helping grow B-Side's culture by championing the brand, introducing new ideas, and supporting the talented team behind Boston's most relevant media brand
A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment

Company

Boston Globe Media

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Boston Globe Media is New England's largest newsgathering organization -- and much more.
dateFounded in 1872
location
Boston, Massachusetts, USA
people-size1001-5000 employees
web-link
http://www.bostonglobe.com

Funding

Current Stage
Late Stage
Total Funding
$0.39M
Key Investors
Meta Journalism Project
2023-02-27Grant· $0.39M
1993-06-11Acquired

Leadership Team

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Linda Pizzuti Henry
CEO
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