Any Hour Group · 1 week ago
Digital Marketing Strategist
Orem, UT
Full-time
Hybrid
Mid Level
4+ years expAny Hour Group is a company focused on home services, seeking a Digital Marketing Strategist to support the Digital Marketing Director in managing lead generation efforts. The role involves optimizing digital marketing strategies, overseeing website performance, and collaborating with internal teams and external agencies to drive high-quality leads.
Consumer Services
Hiring Manager
Jacob Alderman
Responsibilities
Strategy Alignment: Partner with the Director of Digital Marketing and agencies to identify the overall strategy & gap analysis
Execution: Identify alongside the DMD and Agencies optimization of multi-channel campaigns (Google Ads, Bing, Meta, Display, LSA, & lead aggregators)
Agency Management: Drive organization and accountability across multiple agencies; manage QA, project priorities, and execution follow-through
Analysis & Reporting: Deliver clear, actionable insights and performance of "playbooks" for leadership and Regional Marketing Managers
Testing & Innovation: Ideate and direct A/B testing strategies for creative, landing pages, and bidding models
Digital Excellence: Monitor website performance across the portfolio, ensuring content is updated, offers are current, and the user experience is optimized for conversion
Brand Integrations: Support "tuck-in" acquisitions by managing the integration of new websites, LSAs, and tracking continuity into the Any Hour ecosystem
Internal Partner: Serve as a digital point of contact for Regional Marketing Managers (RMMs) to align digital spend, with seasonal needs and market shifts. You will act as the SME in this area to communicate effectively and make recommendations to the individual brand teams
Operational Alignment: Collaborate with in-house SEO experts and content creators to ensure a holistic "One-Search" strategy
Lifecycle Marketing: Support email and SMS marketing initiatives as a secondary lead, ensuring a cohesive multi-touch customer journey
Research & Evolution: Maintain a pulse on the evolving digital ecosystem, researching new executions, platform updates, and emerging technologies to keep our brands competitive. Proactively suggest new tools, including AI-driven workflows and reporting automation, to improve efficiency and ROI
Qualification
Required
4+ Years Experience: Proven track record in hands-on digital marketing with a focus on Performance/Direct Response
Data Literacy: Advanced ability to navigate paid media ad platforms and data systems to transform raw data into actionable growth insights
Project Management: Highly organized; capable of juggling multiple brands and competing deadlines without losing attention to detail
Communication: Comfortable presenting wins, challenges, and strategic shifts to stakeholders with confidence and clarity
Multi-Task Oriented: Comfortable in a fast-paced environment and able to juggle multiple brands, projects, and competing deadlines with high attention to detail
Preferred
Home Services Knowledge: Experience in HVAC, Plumbing, Electrical, or multi-location/franchise models
PE-Backed Environment: Experience in a fast-paced 'buy-and-build' or Private Equity-backed firm
Technical Familiarity: Proficiency with WordPress and Elementor
Company
Any Hour Group
The Any Hour Group is interested in partnering with companies that are interested in building something truly unique.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase