fatty15 · 21 hours ago
Website Specialist
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $95K/yr
4+ years expSeraphina Therapeutics is a San Diego-based consumer health company dedicated to discovering and developing novel, science-backed, natural products. The Website Specialist will optimize the on-site customer journey for fatty15.com, focusing on conversion, subscription growth, and customer retention through effective merchandising and lifecycle marketing.
Dietary SupplementsManufacturingNutritionWellness
Hiring Manager
Cheryl Halverson - SPHR
Responsibilities
Own end-to-end execution of site content, merchandising, and promotions on fatty15.com using Shopify
Support product launches, lifecycle campaigns, subscription offers, and ongoing site maintenance
Ensure pricing, promotions, subscriptions, and messaging are accurate and aligned across the site
Partner with Lifecycle Marketing and Growth to build and maintain landing pages supporting email, SMS, paid, and retention initiatives
Translate lifecycle strategy into clear, conversion-focused on-site experiences
Support segmentation-driven messaging and offer testing
Execute approved A/B tests across core site pages, PDPs, and landing pages
Implement test variations accurately and monitor performance results
Partner with stakeholders to iterate based on learnings
Ensure all site content is accurate, compliant, and on brand across devices and browsers
Conduct thorough QA before and after launches to prevent customer-facing issues
Partner with Customer Experience to identify and resolve on-site friction
Monitor key metrics, including conversion rate, funnel drop-off, and page performance
Identify optimization opportunities based on data and customer behavior
Share insights with Lifecycle Marketing and Customer leadership
Qualification
Required
4–6 years of experience managing or optimizing a DTC or e-commerce website
Strong experience with Shopify or similar e-commerce platforms
Experience supporting lifecycle marketing or customer journey initiatives
Hands-on experience with CRO, A/B testing, and site optimization
Strong quality assurance skills and attention to detail
Preferred
Experience with subscription-based products
Experience in health, wellness, or consumer packaged goods
Basic knowledge of HTML, CSS, or Liquid
Experience with analytics and UX tools such as GA4, Hotjar, or similar
Benefits
Health, dental, and vision insurance
401(k) with company match
Unlimited PTO and 11 company holidays
Parental leave
Fully remote work environment
Free subscription to fatty15®
Company
fatty15
Fatty15 is a nutritional supplement manufacturer that develops and supplies pure, vegan C15:0 supplements for a healthy body.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris Doyle
Chief Financial Officer
Recent News
Company data provided by crunchbase