Burson ยท 2 days ago
Senior Account Executive, Influencer and Social Media Specialist
New York, New York, United States
Full-time
Hybrid
Mid, Senior Level
$40K/yr - $85K/yr
2+ years expBurson is the global communications leader built to create value for clients through reputation. They are seeking a Senior Account Executive, Influencer and Social Media Specialist to support a portfolio of consumer and corporate clients, focusing on influencer marketing and social media insights to develop integrated campaigns.
Brand MarketingConsultingContentMarketingPublic Relations
Responsibilities
Play a key role in developing and executing tailored influencer and social media strategies for consumer and corporate clients, ensuring seamless integration into broader brand campaigns and marketing initiatives
Collaborate closely with creative and account teams to ideate and execute multi-platform influencer and social media programs, leveraging emerging trends and data-driven insights, optimized for platform nuances and cultural impact
Co-create and champion content born from social and cultural insights, designed to resonate deeply with target audiences and spark conversation across platforms
Act as the day-to-day driver of account activity. Support the identification, outreach, negotiation, project management, and measurement of best-in-class influencer programs tailored to brand target consumers and marketing objectives
Manage building influencer relationships, including leading campaign briefings, content monitoring, and overarching communications, to act as the reliable and strategic conduit between brands and influencers
Create detailed influencer briefing books tailored for each partnership in collaboration with clients, establishing clear timelines, creative direction and content mandatories
Proactively track real-time cultural trends, emerging technologies, and platform updates across diverse audiences (including millennial and Gen Z demographics), sharing knowledge and recommending innovative ways for brands to authentically join and shape relevant dialogues
Develop comprehensive campaign reports across both influencer and social media activities, tracking and optimizing content (paid and organic) using advanced analytics tools (Sprinklr, Sprout, Hootsuite, native platform analytics), providing regular insights and recommendations
Serve as the day-to-day lead with clients, confidently presenting strategies, reports, and creative concepts that demonstrate how influencer and social media efforts are driving their brand's connection with its audience
Qualification
Required
2-3+ years of professional experience with a strong focus on both consumer influencer marketing and branded social media management (agency or Big Brand in-house experience preferred)
Hands-on experience managing branded social accounts, with end-to-end knowledge of publishing, community management, and advanced analytics
Deep knowledge of influencer marketing and campaign management, including strategy development, partner identification, and negotiations/contracting
Proficiency with social & influencer platforms (e.g., Sprinklr, Sprout Social, Brandwatch, CreatorIQ)
Deep understanding of social media algorithms, trends, and platform nuances
Proven track record of developing and executing successful integrated consumer-facing campaigns
Strong writing skills, with the ability to craft compelling narratives and flex tone for diverse audiences and client needs
Comfortable to clients and managing day-to-day communications
Highly organized, proactive, adaptable, in a fast-paced, multi-client environment
Ability to quickly and seamlessly pivot between different accounts and projects
Culturally connected, trend-aware, and excited to spend significant time immersed in social media
Ability to work some evenings and weekends to support community management and quick-turn campaigns as needed
Comfortable to travel for client events as needed
Benefits
Professional development opportunities
Mentorship programs with industry leaders
A vibrant and inclusive company culture fostering collaboration and innovation
Packages designed to reward and retain top talent
Company
Burson
Burson offers public relations, media relations, crisis management, and digital communications services for organizations.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Grant Toups
Global Chief Digital & Intelligence Officer
Tara Singh
Managing Director Public Policy
Recent News
Media Post
2025-11-11
Hotwire Global
2025-11-07
2025-11-06
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