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Realtor.com · 5 days ago

Sr. Performance Marketing Manager, Paid Social

Austin, Texas, United States

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

Realtor.com® is a leading online real estate platform that connects buyers, sellers, and renters with trusted insights and expert guidance. They are seeking a Senior Performance Marketing Manager for Paid Social to manage and optimize their media buying strategy, focusing on platforms like Meta and expanding into emerging social media. This role involves executing campaigns, analyzing results, and collaborating with various teams to drive growth and performance outcomes.

PropTechReal EstateRental Property

H1B Sponsor Likely

Responsibilities

Own end-to-end execution of Paid Social campaigns—planning, buying, monitoring, and optimizing Meta (Facebook/Instagram) across multiple business lines (buyer, seller, rental)

Manage and optimize a multi-million-dollar Paid Social budget, ensuring strong ROAS and measurable business impact

Build and maintain strong partnerships with Meta to unlock platform betas, advanced targeting solutions, and strategic support

Manage our agency relationship to drive accountability, performance, and innovation across Paid Social execution

Expand our Paid Social program beyond Meta into emerging platforms such as TikTok, Snapchat, and others

Lead campaign execution across the full funnel: audience targeting, creative testing, bidding optimization, pacing, and measurement

Design and run rigorous testing programs (creative, audience, bidding, attribution) to continuously improve efficiency and scale best practices

Partner with creative and brand teams to develop thumb-stopping, data-informed assets that drive measurable results

Deliver clear performance readouts and strategic recommendations to senior leadership, tying results directly to business outcomes

Collaborate with analytics and data science to deepen insights into incrementality, attribution, and long-term customer value

Stay ahead of Paid Social platform changes and industry trends to keep Realtor.com® at the cutting edge of digital marketing

Qualification

Paid Social media buyingMulti-million-dollar budget managementMeta performance toolsEmerging platforms experienceAdvanced analytics skillsCollaborative leaderCreative testing frameworksStrategic thinker

Required

10+ years of performance marketing experience with a deep focus on Paid Social media buying and execution, ideally Meta (Facebook/Instagram)

Bachelor's degree or equivalent experience

Proven success managing and scaling multi-million-dollar Paid Social budgets with direct platform buying responsibility

Experience buying campaigns across multiple business lines (e.g., buyer, seller, rental, or similar multi-product environments)

Strong understanding of Meta's performance tools—incrementality testing, conversion lift, A/B testing, custom audiences, Advantage+ campaigns, etc

Collaborative leader who can influence cross-functional partners while being hands-on in campaign execution

Comfortable operating in a fast-paced, high-visibility environment, balancing strategic leadership with tactical execution

Ability to translate complex data into clear, compelling insights for executive and non-technical audiences

Strategic and creative thinker—able to guide creative testing frameworks and translate insights into high-performing ads

Preferred

Experience expanding Paid Social investment into emerging platforms such as TikTok (Snapchat, Pinterest, LinkedIn, YouTube Shorts a plus)

Advanced analytics skills—comfortable with Excel/Google Sheets (Tableau a plus) and building actionable dashboards

Benefits

Inclusive and Competitive medical, Rx, dental, and vision coverage

Family forming benefits

13 Paid Holidays

Flexible Time Off

8 hours of paid Volunteer Time off

Immediate eligibility into Company 401(k) plan with 3.5% company match

Tuition Reimbursement program for degreed and non-degreed programs

1:1 personalized Financial Planning Sessions

Student Debt Retirement Savings Match program

Free snacks and refreshments in each office location

Company

Realtor.com

Glassdoor3.4

Realtor.com is an online platform that allows users to search for real estate property records, houses, condos and lands. It is a sub-organization of Move.

Founded in 1996

Santa Clara, California, USA

1001-5000 employees

https://www.realtor.com/

H1B Sponsorship

Realtor.com has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (26)

2024 (62)

2023 (26)

2022 (83)

2021 (88)

2020 (52)