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Royal Caribbean Group · 1 day ago

Director, Associate Counsel - Sales and Marketing

Miami-Dade County, FL

Full-time

Onsite

Director/Executive

7+ years exp

Royal Caribbean Group is a leading cruise line company with a focus on delivering exceptional consumer experiences. The Director, Associate Counsel - Sales and Marketing will provide legal support for sales and marketing initiatives across the Americas, ensuring compliance with consumer protection laws and guiding cross-functional teams in strategy execution.

Travel

Responsibilities

Serve as the strategic legal lead for consumer sales, travel partner, and marketing initiatives across the Americas—including the U.S., Canada, Latin America, the Caribbean, and South America—by partnering with cross-functional teams to shape and execute business strategies that align with consumer protection laws and regulatory frameworks

Act as the primary legal advisor on consumer law matters in the Americas, providing actionable, business-oriented guidance on U.S. federal and state regulations, FTC rules, CAN-SPAM, CASL, COPPA, and advertising industry standards

Lead strategic discussions with regional business leaders to proactively identify legal risks and develop compliance strategies for B2C programs, including pricing, bundling, loyalty, promotions, and customer engagement

Oversee the development and governance of guest-facing terms and policies—including the passenger ticket contract and purchase terms—with a focus on regional expertise and global harmonization

Guide the legal approach to marketing, advertising, e-commerce, and social media initiatives, ensuring alignment with consumer protection laws and brand integrity

Monitor and interpret legal and regulatory developments in consumer law across the Americas, translating them into practical guidance and strategic recommendations for internal stakeholders

Collaborate with global Legal Department counterparts to ensure consistency in legal strategy and cross-border alignment on consumer-facing issues

Provide thought leadership on emerging consumer law trends and their impact on the cruise and travel industry, including digital marketing, influencer partnerships, and customer experience innovation

Advise on the intersection of artificial intelligence and consumer law, including the use of AI in marketing, personalization, customer service, and data-driven decision-making, with a focus on transparency, fairness, and regulatory compliance

Support enterprise-wide initiatives by advising on legal implications of new product offerings, promotional campaigns, and customer-facing programs, with a focus on risk mitigation and regulatory compliance

Manage multiple strategic initiatives simultaneously with responsiveness, sound judgment, and a deep understanding of the business and legal landscape

Build and maintain relationships with internal stakeholders, external stakeholders and regulators

Qualification

J.D. from accredited law schoolU.S. consumer protection lawsIn-house counsel experienceMarketingAdvertising lawLegal team managementEnterprise mindsetDeals with ambiguityDevelops talentFinancial & tech acumenManages complexityStrategic thinker

Required

J.D. from an accredited law school and active membership in good standing with the Florida Bar or a comparable State Bar; must be qualified for admission as Authorized House Counsel in Florida

Minimum of 7–9 years of legal experience supporting sales and marketing functions, including at least 5 years as in-house counsel at a large consumer-facing brand or similar organization, with 3 years in a leadership or strategic advisory role—preferably within the travel, hospitality, media, or entertainment industries

Demonstrated expertise in U.S. federal and state consumer protection laws, FTC guidelines, CAN-SPAM, CASL, COPPA, and advertising self-regulatory standards

Strong understanding of marketing and advertising law, right of publicity and privacy, and intellectual property issues relevant to the travel and hospitality sectors

Proven ability to lead cross-functional legal strategy discussions and collaborate across jurisdictions and time zones

Experience managing legal teams and advising on complex, high-impact B2C initiatives

Strategic thinker with a practical, business-oriented approach to legal problem-solving