People Inc. · 1 week ago
Senior Director of Product Management
United States
Full-time
Remote
Director/Executive
$200K/yr - $215K/yr
10+ years expPeople Inc. is focused on transforming audience insights into scalable programmatic activations. The Senior Director of Product Management will lead the strategy for sourcing and activating signals from various data sources to enhance advertising performance while ensuring compliance and interoperability across platforms.
AdvertisingCommunitiesContentDigital MediaE-CommerceEducationInternetInternet of ThingsPublishing
Hiring Manager
Nate Waddell
Responsibilities
Define and own the roadmap for D/Cipher+ signal architecture, ensuring signals derived from identity, intent, and publisher data are unified and actionable
Partner with Data Science to build frameworks that merge identity resolution, audience intent, and engagement signals into predictive targeting and optimization models
Oversee the design and governance of core signal pipelines, including ingestion, enrichment, and validation across multiple data sources
Lead initiatives that enhance cross-partner signal interoperability, ensuring consistent taxonomy and identity mapping across internal systems and external environments
Collaborate with privacy, legal, and data governance teams to ensure compliance and transparency across all signal and identity systems
Develop methodologies to assess and rank publisher supply using intent and identity signals, tying supply quality to audience addressability and outcome performance
Partner with yield, ad operations, and data partnerships to connect publisher intelligence with optimization and monetization strategies
Build internal tools and APIs that expose signal health, match rate performance, and enrichment diagnostics for internal and partner use
Ensure publisher data and identity-based signals flow seamlessly through activation systems, supporting consistent performance and measurement visibility
Lead strategy for data collaboration and clean room integrations, enabling privacy-safe audience and signal activation across publishers and advertisers
Partner with data engineering and product teams to design scalable solutions for cross-platform identity matching and audience overlap analysis
Define product and technical requirements that enable publisher-to-advertiser interoperability through modern data exchange standards
Drive partnerships that extend our access to high-quality, privacy-compliant signal and identity data
Shape the long-term evolution of supply and signal intelligence within the D/Cipher+ platform from ingestion to activation
Drive experimentation in new forms of intent data, predictive modeling, and identity-informed optimization
Ensure infrastructure and tooling scale efficiently across open web and publisher environments, maintaining performance, accuracy, and compliance
Qualification
Required
10+ years of product management or data platform experience in ad tech, martech, or identity-driven media ecosystems
Deep understanding of identity resolution, signal architecture, and data interoperability within advertising technology
Proven success building or scaling contextual - or identity-based data products used for targeting, optimization, or measurement
Experience with publisher-side data systems, including first-party signal enrichment and monetization workflows
Technical fluency in data pipelines, APIs, and cloud environments (AWS, GCP, Snowflake)
Strong collaboration and leadership skills — capable of guiding cross-functional initiatives across product, data, engineering, and partnerships
Comfort balancing privacy compliance and data activation in identity and signal systems
Strategic problem solver able to translate technical capabilities into business outcomes
Preferred
Bachelor's degree or equivalent preferred
Company
People Inc.
People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services.
1001-5000 employees
H1B Sponsorship
People Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2012-08-26Acquired
1998-01-01Series Unknown
Leadership Team
Neil Vogel
Chief Executive Officer
Nabil Ahmad
Chief Technology Officer
Recent News
2025-12-12
Company data provided by crunchbase