Roam · 1 week ago
Performance Marketing Manager
United States
Full-time
Remote
Senior Level
$150K/yr - $200K/yr
5+ years expRoam is a company on a mission to transform how real estate transactions occur by providing access to assumable mortgages. The Performance Marketing Manager will lead the company's direct-to-consumer performance marketing efforts, focusing on strategy, execution, and optimization to drive growth.
AutomotiveElectric VehicleElectronicsManufacturingRenewable Energy
Responsibilities
Own direct-to-consumer SEM across Google
Own direct-to-consumer Paid Social across Meta and other relevant platforms
Manage and optimize budgets with clear CAC, LTV, and payback targets
Design and run structured experimentation (creative, bidding, targeting, landing pages)
Aggressively scale what works; decisively kill what doesn’t
Build and refine attribution models in partnership with data and product
Collaborate with creative to translate insights into high-performing ads
Develop forecasting models and performance reporting for leadership
Stay ahead of platform changes, algorithm shifts, and new acquisition opportunities
Qualification
Required
5–8+ years of experience in direct-to-consumer performance marketing, growth, or paid acquisition
Deep, hands-on expertise in Google Ads and Meta Ads (non-negotiable)
Proven track record scaling spend while maintaining or improving efficiency
Strong analytical mindset; fluent in metrics, funnels, and experimentation design
Comfortable operating in ambiguity and early-stage environments
High ownership, high judgment, low ego
Preferred
experience in real estate
Benefits
Competitive compensation
Equity
Benefits
Company
Roam
Roam is a technology-driven electric mobility company that designs and develops electric motorcycles and electric buses for growing markets.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$31.75MKey Investors
EquatorU.S. International Development Finance CorpAt One Ventures
2025-12-12Equity Crowdfunding· $0.25M
2024-02-14Series A· $14M
2024-02-14Debt Financing· $10M
Recent News
2025-11-09
Company data provided by crunchbase