Vertex ยท 3 days ago
Associate Director, US Pain Social Media Marketing
Boston, MA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$163K/yr - $244K/yr
7+ years expVertex is a global biotechnology company committed to scientific innovation, and they are seeking an Associate Director for their US Pain Business Unit. This role will lead social media marketing strategies to engage patients and support the Pain disease area, focusing on digital patient activation and collaboration with various teams to optimize marketing efforts.
Computer Software
Responsibilities
This role is responsible for leading development of digital patient engagement programs, in line with Patient Marketing priorities
Develop, execute and optimize patient marketing programs
Collaborate closely with US Pain Patient Marketing digital marketing lead, Digital Customer Engagement and product owner teams on patient journey mapping and execution of media plans
Work with information technology, data science, multiple vendors, and agencies to ensure the organization's processes, budget, and platforms are operating effectively to support the commercial business needs
Develop, lead, and manage direct to consumer (DTC) social media strategy, tactical plans, implementation, measurement and optimization in alignment with overarching DTC media strategy and plan
Provide strategic oversight and co-manage integration and execution of Digital Opinion Leader (DOL) program as a key component of DTC media plan
Collaborate with Patient Marketing brand lead and DOL lead to develop and provide insights on core brand materials
Establish key performance indicators and measurement plans for social media promotional materials to measure and ensure effectiveness of impact and return on investment
Analyze campaign performance and identify data-driven actions to improve performance
Manage marketing automation details to identify opportunities for future communications and/or sub-segment development
Drive seamless cross-agency coordination of agencies managing DTC social media creative development and media placements
Analyze patient journey mapping by audience, identifying insights and providing continuous optimization recommendations for faster path to conversion
Continuously scan and evaluate external digital patient pilot partnership opportunities to support new patient digital capability building
Closely partner with Regulatory/Legal/Medical review committee to obtain approval for effective and compliant marketing materials
Collaborate with Privacy and Office of Business Integrity and Ethics teams as the Patient Marketing representative to support ensuring compliance with evolving privacy landscape
Deliver learnings and insights to the business on high touch channels including Social (including social listening), site, SEO, SEM, CRM, etc
Qualification
Required
Bachelor's degree in relevant discipline
Typically requires 7+ years of work experience leading the delivery of consumer facing digital non-personal promotional programs to promote products and services to external customers, or the equivalent combination of education and experience
In-depth knowledge of digital brand promotion including paid and owned social media
Ability to effectively communicate compelling digital marketing concepts and complex ideas to cross-functional audiences at all levels of the organization
Experience managing complex internal and external partner relationships involving creative, digital, and media agencies
In-depth knowledge of DTC media and social media marketing
Expertise in measurement and analytics of digital programs including social media
Detail orientation and strong organization, prioritization and project management skills, with demonstrated ability to manage multiple tasks
Demonstrated understanding of the legal, regulatory, and compliance requirements for pre-and post-approval activities
An entrepreneurial spirit and an ability to develop creative solutions to complex problems
Aligned with company culture focused on ethics and integrity in all we do
Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
Ability to travel 10-20% - including cross-country travel
Benefits
Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)
Company
Vertex
Vendor intelligence that combs through your supplier, manufacturer, logistics data to detect where you're leaving money on the table.
2-10 employees
H1B Sponsorship
Vertex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Early StageCompany data provided by crunchbase