Dr. Berg Nutritionals, Inc · 1 week ago
Head of Ecommerce Lifecycle & Retention
United States
Full-time
Remote
Senior Level
$140K/yr - $200K/yr
7+ years expDr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. The Head of Ecommerce Lifecycle & Retention will design and own the customer journey to increase lifetime value by reducing confusion and improving customer engagement.
NewsNutritionPublishingWellness
No H1B
Responsibilities
Map the end-to-end customer journey from first exposure → first purchase → long-term engagement
Identify where customers mentally “drop off” or assume they are done
Design clear progression paths across content, products, and education
Build category-based orientation frameworks (e.g., fatigue types, metabolic patterns)
Design onboarding and post-purchase education flows
Create clarity assets that answer: “Where do I fit?” “What should I focus on next?” “What should I stop worrying about?”
Increase repeat purchase and long-term engagement without increasing selling pressure
Partner with content, email, product, and education teams to align messaging
Translate customer psychology into scalable systems
Work closely with: Content / YouTube, Email & lifecycle, Product & education, Customer experience
Ensure every touchpoint reinforces clarity and progression
Provide direction, priorities, and feedback to teams responsible for content, marketing, marketplaces, UX, and lifecycle
Ensure each team’s output supports the overall journey, progression, and retention strategy
Align team goals and execution with defined success metrics (retention, LTV, clarity, and engagement)
Identify gaps, misalignment, or underperformance and address them through structure, guidance, or resourcing
Establish clear expectations for quality, timing, and outcomes across teams
Qualification
Required
7+ years of experience in roles related to lifecycle, retention, onboarding, product experience, or customer journeys
Demonstrated experience owning and improving long-term user or customer engagement (not just acquisition)
Experience influencing product, content, or lifecycle direction across teams
Ability to articulate mental models, frameworks, and journey logic clearly
Experience simplifying complex systems and reducing friction, not adding layers
Comfort operating in ambiguity and designing structure where none exists
Experience working in domains where trust, ethics, or behavior change are central (e.g., health, education, finance)
Deep understanding of customer psychology
Systems thinker (sees journeys, not tactics)
Comfortable working across teams
Clear communicator (clarity over cleverness)
Data-informed, not data-obsessed
Strong sense of ethics and trust preservation
Preferred
SaaS onboarding, lifecycle, or activation
Membership or subscription businesses
Education or learning platforms
Digital health or behavior-change systems
Retention or experience-focused product roles
Benefits
Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases)
40 hours of personal days each year for rest, life, and everything in between
Paid gym membership to support your health and well-being
7 paid holidays
50% discount on all Dr. Berg products
Fully remote work with a strong emphasis on healthy work–life balance
Company
Dr. Berg Nutritionals, Inc
I'm the author of the #1 Amazon.com Best Seller The 7 Principles of Fat Burning, and The Healthy Keto Plan (Formerly The New Body Type Guide).
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tony Ciotti
Chief Information Officer (CIO)
Recent News
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