TEGNA · 1 week ago
Local Sales Manager
WKYC-TV Cleveland
Full-time
Onsite
Senior Level
5+ years expTEGNA Inc. is a media company that provides trusted local news and services. WKYC Studios, the TEGNA-owned NBC affiliate in Cleveland, is seeking a Local Sales Manager to lead and grow the local sales organization across multiple platforms, driving market share growth and building a high-performance culture.
AdvertisingBroadcastingMarketingMedia and EntertainmentTV
Responsibilities
Lead the execution of WKYC’s local revenue strategy across linear TV, CTV/OTT, digital, sponsorships, and integrated marketing solutions
Drive new business development, category growth, and share gains through disciplined prospecting and account expansion
Analyze pacing, performance, and market trends to proactively adjust strategy and ensure revenue goals are met or exceeded
Champion the selling of full-funnel solutions, including Premion, local CTV, sponsorships, and custom opportunities
Recruit, retain, and develop top-tier sales talent, with a strong focus on coaching, accountability, and professional growth
Provide consistent, field-based coaching through ride-alongs, client meetings, proposal development, and deal strategy sessions
Set clear expectations, performance standards, and individual goals aligned with station objectives
Build a culture of ownership, collaboration, and continuous improvement
Develop and maintain strong relationships with key local advertisers, agencies, and community partners
Ensure WKYC delivers best-in-class service, marketing insights, and results for clients
Partner with sales marketing, research, and digital teams to create impactful, data-driven proposals
Serve as a visible market leader representing WKYC in the Cleveland business community
Monitor and manage key performance metrics including pacing, market share, new business activity, digital penetration, and execution quality
Maintain accurate forecasting, pipeline management, and CRM discipline
Leverage data, insights, and analytics to guide decision-making and performance reviews
Ensure alignment with TEGNA processes, tools, and compliance standards
Qualification
Required
5–7 years of successful broadcast media sales experience, including at least 2 years of sales leadership or team management
Proven track record of meeting or exceeding revenue goals in a fast-changing, competitive environment
Strong understanding of linear TV, digital, OTT/CTV, sponsorships, and integrated marketing solutions
Demonstrated ability to coach, develop, and motivate sales teams to high performance
Strategic thinker with the ability to execute tactically and influence senior leadership
Commitment to building an inclusive, positive, and accountable team culture
Strong communication, presentation, and relationship-building skills
Highly organized with the ability to manage multiple priorities under deadline pressure
Proficiency in: WideOrbit Sales & Traffic, Salesforce, WideOrbit Analytics, Excel, PowerPoint, Word, Comscore, Matrix, Media Monitors, and qualitative research tools
Benefits
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
Company
TEGNA
Tegna provides local news and services through its television stations and offers marketing solutions for businesses.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-08-19Acquired
1978-01-13IPO
Leadership Team
Dhanusha Sivajee
CEO
David Loving
President & General Manager
Recent News
2026-01-23
The Motley Fool
2026-01-17
2026-01-16
Company data provided by crunchbase