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Vector Solutions · 1 day ago

Marketing Associate (Demand Generation)

Cincinnati, OH

Full-time

Hybrid

Entry Level

$50K/yr - $60K/yr

1+ years exp

Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. The Demand Generation Associate is responsible for supporting the planning, execution, and optimization of programs that drive new leads and nurture existing prospects for the SDR and sales teams.

ComplianceE-LearningSoftwareTraining

Responsibilities

Support the execution of integrated marketing programs to generate new leads and nurture existing prospects through the sales funnel, including awareness, education, and consideration initiatives

Assist in implementing inbound and outbound marketing tactics such as website marketing, email campaigns, paid and social advertising, webinars, social media, and events

Track and analyze campaign performance, providing reports on key metrics to measure impact and optimize future efforts

Help execute lead nurture programs and campaigns to move inquiries toward marketing-qualified leads

Coordinate with SDR teams to coordinate, communicate, and optimize the impact of marketing activities

Assist in the execution of third-party media initiatives, including advertising, webinars, and content marketing

Support sales enablement efforts by helping communicate upcoming marketing initiatives and campaign details

Build and deploy email campaigns using HubSpot, including list segmentation, email setup, and performance tracking

Contribute to ongoing testing and optimization of marketing channels, including website, email, webinars, landing pages, advertising, and events

Work closely with cross-functional marketing teams (digital marketing, product marketing, creative services) to support campaign execution and alignment

Create digital marketing content pieces, including images and graphics for emails, landing pages, and other marketing programs; as well as blog posts and videos

Other duties as assigned

Qualification

Demand generationDigital marketingMarketing automationSEOCRM systemsEmail marketingOrganizational skillsCreative mindsetTeamworkAttention to detail

Required

1-2 years of experience in demand generation, digital marketing, or field marketing, preferably in B2B or SaaS environment

Ability to craft clear, engaging, and persuasive copy across channels (email, social media, web, ads, etc.), with strong grammar, attention to detail, and the flexibility to adapt tone and style for different audiences and brand voices

Hands-on experience with marketing automation platforms (HubSpot, Marketo, GoToWebinar, Outreach, etc.)

Creative mindset with the ability to brainstorm and contribute fresh ideas for campaigns

Familiarity with CRM systems (Salesforce) for tracking leads, reporting, and campaign performance

Understanding of inbound and outbound marketing tactics, including email marketing, advertising, webinar marketing, and content marketing

Ability to build and optimize email workflows, nurture campaigns, and A/B test subject lines and messaging

Ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams

Strong organizational skills to manage multiple campaigns simultaneously

Entrepreneurial spirit that enables someone to roll up their sleeves and drive result