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Gorilla Energy Drink · 22 hours ago

eCommerce and Performance Marketing Manager

Beverly Hills, CA

Full-time

Onsite

Senior Level

$100K/yr - $130K/yr

5+ years exp

Gorilla Energy is a top 10 global energy brand expanding into the US market. They are seeking an eCommerce & Performance Marketing Manager to own digital revenue across various channels, optimize websites, and drive growth through data-driven strategies.

Food and BeverageFood ProcessingRetail

Hiring Manager

Brittany Smith

Responsibilities

ECommerce & Website Optimization

Own performance of our DTC websites

Optimize conversion rate and analyze traffic quality, funnel drop-off, and revenue drivers

Partner with design/dev agencies to prioritize and QA site improvements

Ensure proper instrumentation across GA4, Meta, Google, TikTok pixels and conversion tracking and attribution

Audit agency work to ensure data accuracy and reliability

Build dashboards and reporting that clearly connect spend → revenue → CAC/LTV

Own setup and ongoing optimization of Klaviyo

Build and optimize:

Welcome flows

Abandoned browse/cart

Post-purchase and replenishment

Subscription and retention programs

Manage campaign calendar tied to launches, promos, and seasonal moments

Drive repeat purchase and LTV growth

Own performance across Meta (Instagram/Facebook), Google (Search, Shopping, YouTube as applicable) and TikTok

Coordinate creative testing with agencies

Continuously optimize toward CAC, ROAS, and MER targets

Support Amazon channel performance through:

PDP optimization inputs

Promo coordination

Attribution and halo analysis

Align DTC and marketplace strategies to avoid channel conflict

Qualification

ECommerce experiencePerformance marketingDigital analytics (GA4)Email/SMS marketing (Klaviyo)Paid media platformsShopify experienceSEO/SEM managementData-driven mindsetAgency managementAnalytical mindset