Apply on Employer Site

Applause · 2 days ago

Content Marketing Manager

Framingham, MA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $100K/yr

5+ years exp

Applause is a company recognized for its commitment to digital quality and employee experience, providing software testing and UX research solutions to top brands. The Content Marketing Manager will create impactful content to educate the market and guide prospects through their journey, while also managing webinars and leveraging various media formats for marketing purposes.

EdTechEducationFreelanceInformation TechnologyMobileSoftwareTest and Measurement

Responsibilities

Write to drive demand. Plan and produce high-impact content—landing pages, emails/nurtures, blogs, customer stories, ebooks/white papers, reports, and ad copy—mapped to personas (product, engineering, QA) and funnel stages

Own webinars end-to-end. Build topics, recruit speakers (customers, SMEs, partners), create decks and promos, host and moderate live sessions, and turn recordings into always-on assets

Make video & social work harder. Script short-form videos, customer interview clips and product explainers; repurpose long-form into threads, carousels and clips; partner with Design to publish and promote polished assets

Champion customer proof. Source, interview and write compelling case studies and speaker abstracts that highlight the importance of crowdtesting in our clients’ success. Support ABM outreach to target customers and prospects

Measure and iterate. Track performance, A/B test headlines and CTAs, and share clear insights and next steps

Scale what works. Build reusable templates, playbooks, AI prompts and distribution checklists so every asset gets maximum reach across email, paid, social, web and sales

Qualification

B2B content marketingExceptional writingWebinar experienceVideo fluencyTools familiarityDegree in marketingCollaboration skills

Required

5+ years in B2B content marketing (SaaS or services), ideally selling to enterprise buyers and technical personas (engineering, QA, product, dev)

Exceptional writing with a portfolio that shows range: concise copy that converts and technical long-form work that educates

Webinar experience —comfortable promoting, hosting and interviewing customers and industry experts

Video + social fluency —able to brief or script short-form video, and adapt content natively for LinkedIn/X/YouTube

Tools familiarity: GA4/analytics; CMS (Wordpress or equivalent); webinar platforms; social scheduling; generative AI and marketing automation

Proven collaboration skills —confident interviewing senior stakeholders, distilling complex concepts, and working cross-functionally with Product, Sales, Design and external agencies

Degree: BA/BS in marketing, communications or related field (or equivalent experience)